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​The World’s Most Unique Digital Travel Awards Returns

August 1, 2016 Accolades No Comments Email Email

Web In Travel’s WITovation Awards, which recognise excellence in digital marketing and user experience in travel, returns with the WIT Conference (Singapore, Oct 17-19).

Powered by Sojern, this year’s awards are open to nominations that cover marketing and development efforts in the last 12-18 months. “Sojern are pleased to be continuing their partnership with the WIT team focusing this year on identifying excellence in digital marketing and user experience in travel at the forthcoming WITovation Awards,” says Russell Young, Sojern’s Managing Director APAC.

Award winners will be announced at WIT’s flagship conference in Singapore in October. In line with the theme of “Reimagine”, entries are being called for in these categories – Best Inspiration, Best Compare, Best Booking Experience and Best In-Destination Mobile. There will be a Editor’s Choice for “Best Reimagination”.

The award categories for 2016 are:

Best Inspiration

The brand that best reimagined the Dream stage of the customer journey. How compelling was the content in exciting travellers and getting them to reimagine a destination/service/product?

Best Compare

The company that best reimagined the compare experience to help travellers review and compare travel options that go beyond price.

Best Booking Experience

The best booking experience from a brand – best use of technology, best functionality, best user experience.

Best In-Destination Mobile Experience

The company that best reimagined “a buddy in the traveller’s pocket” be it for tours, activities, food, attractions. How helpful was it in enriching a traveller’s experience of a destination?

Best Reimagination: Editor’s Choice

The company or individual that has made the biggest difference to the industry with a bold and imaginative initiative.

The deadline for submission for the awards is 1 September 2016. Winners will be notified by 20 September 2016, and the awards will be announced at Web In Travel on 18-19 October 2016.

Submission guidelines are on the website. Visit for details.

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