Japan National Tourism Organization, Sydney Office and All Nippon Airways (ANA) have launched a cooperative campaign, ‘10 Ways to have a Rustic Japan Trip’ to promote travel to the Tohoku region of Japan to Australian travellers.
The campaign features 10 different ways to have a rustic travel experience in the Tohoku region, the north-eastern part of the main island of Japan, an area famous for outdoor adventures and deep culture. The campaign features various places, from secluded onsen (hot springs) first discovered by samurai to temples where rugged ascetic training is carried out by monks. ANA has partnered to offer free airfares between Tokyo and four different airports in the Tohoku region (Akita, Odate-Noshiro, Shonai and Sendai airports), for travellers who purchase an international ticket between Sydney and Tokyo during the campaign period. The special fares are also available for travel agents as well.
Tickets are available for a limited time only, for booking between 11 July and 31 July, for travel between 1 September and 27 December. The campaign is currently promoted on Traveller (www.traveller.com.au), Escape (www.escape.com.au) and Expedia (www.expedia.com.au).