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“1,000 Charter Flight Tours to Sichuan” Promotion Receives a Warm Response at the First Stop – Hong Kong

July 15, 2014 Destination Global No Comments Email Email

On July 10, the Sichuan Tourist and Investment Promotion was held in Hong Kong withthe presence of over 200 people in the tourism sector, business circles, entertainment industry and media in Hong Kong.

Tourism Administration of Sichuan Province

This is the largest event of the highest standard nationwide among tourism promotions being held in Hong Kong in recent years, attracting greatinterest in Hong Kong‘s tourism sector.

The Tourism Administration of Sichuan Province launched four incentive policies, namely, advertising of Sichuan tourist products inHong Kong, charter flight tours to Sichuan, study trip to Sichuan and Sichuan tourism campaigns in Hong Kong. Furthermore, it concluded an agreement with the Travel Industry Council of Hong Kong regarding safety, complaint handling and emergency communication mechanism for tourist visits of both regions, and also signed an agreement regarding 300 charter flight tours toSichuan with major travel agencies in Hong Kong. In addition,  SichuanHong Kong tourism cooperation agreements on thedevelopment of the entertainment industry and self-driving tours were signed, showing Sichuan’s recently-launched inbound travel incentive policies are well received in Hong Kong‘s tourism sector.

To facilitate tourists from Hong KongMacao and Taiwan to know more about Sichuan, the traditional Chinese version of the Sichuanofficial tourism website (www.tsichuan.com) was launched. Meanwhile, the Hong Kong Marketing Center and Tourist Product Store of Sichuan Tourism, jointly launched by the Tourism Administration of Sichuan Province and related scenic areas, was unveiled byCauseway Bay Sunflower Travel.

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