Winter winds didn’t dampen spirits as 1,700 executives and employees of Shanghai Weina Cosmetics Co., Ltd (hereafter ‘Weina’) visited Seoul for an incentive tour in mid-December.
The large group of executives and employees of Weina arrived by chartered flight from six cities across China. They visited Korea for four nights and five days and enjoyed the scenic sights of Seoul and Busan.
Seoul Tourism Organization provided them with a welcome massage at Incheon Airport, mail service to write and send postcards to their loved ones a Seoul Photo Zone which included trying on traditional Korean costumes, a welcome message at the information desk of Myeongdong Tourist Information Center with a life-sized photo of a Korean wave star, special discount son Seoul official tourism souvenirs, and a money exchange bus and a citrus tea tasting event.
The incentive group’s visit reflected the continued strong interest in Seoul as a MICE destination, even amidst certain politically sensitive issues in the Asia Pacific region. Many Seoul officials expressed their hopes that Chinese incentive groups would continue to visit Seoul in 2017 and beyond.