Ascott – “defining global living”, while quickly becoming a very serious accommodation player
If you have never heard of The Ascott Limited, then you will most certainly in the future, because it is the world’s largest international serviced residence owner-operator with about 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as about 8,000 units which are under development, making a total of more than 29,000 units.
The company operates three brands that you may have heard of: Ascott, Citadines and Somerset, [all the logos are listed right] with its portfolio spanning over 70 cities across more than 20 countries, with 15 new cities in Ascott’s portfolio, where its serviced residences are being developed.
Amazingly, Ascott’s properties can be found in cities throughout the world, including London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai, Beijing and Hong Kong in Asia; in Melbourne and Perth in Australia, with more reported to be coming on line and Bangalore and Chennai in India as well as Dubai, Doha and Manama in the Gulf region.
Ascott is a wholly-owned subsidiary of CapitaLand Limited, headquartered in Singapore, pioneering Asia Pacific’s first international-class serviced residence in 1984 and in 2006, it established the world’s first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust and today, the company boasts a 28-year industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
A Somerset, St George’s Terrace. Perth Spa Suite is pictured left.
Ascott’s achievements have been recognised internationally, with recent awards including DestinAsian Readers’ Choice Awards 2012 for ‘Best Serviced Residence in Asia Pacific’, TTG China Travel Awards 2012 for ‘Best Serviced Residence Operator in China’, TTG Travel Awards 2011 for ‘Best Serviced Residence Operator’, Business Traveller Asia-Pacific Awards 2011 for ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence in Asia-Pacific’ as well as Business Traveller UK Awards 2011 for ‘Best Serviced Apartment Company’.
Ascott’s parent company, CapitaLand Limited, is one of Asia’s largest real estate companies., headquartered and listed in Singapore, the multi-local company’s core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific and Europe, with the company’s real estate and hospitality portfolio, which includes homes, offices, shopping malls, serviced residences and mixed developments, spanning more than 110 cities in over 20 countries.
I met with Li Hawkins, [right] Director of Sales and Marketing for The Ascott Limited at ATE and she told me all about the group, their amazing properties and more
To hear what Li had to tell me visit click on the video box below and to find out more about The Ascott click on www.theascottlimited.com
John Alwyn-Jones reporting on location for Global Travel Media TV from Australian Tourism Exchange 2012.
