In today’s fast moving world where one can get so much done within a few clicks on the smart phone, the Tourism Authority of Thailand (TAT) has moved one step forward as it has introduced “Lifestyle Thailand”, a brand new smart phone application which has aimed at attracting the young generation with not just 1 but 8 unique tourism experiences in the kingdom.
Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing of Europe, Africa, the Middle East and the Americas, says the application highlights 20-50% discounts in 300 selected accommodation, restaurants and tourist attractions that have been carefully selected for their unique characters and qualities that suit the lifestyles and demands of the target groups.
According to Juthaporn, the main target groups are international and local tourists, particularly the savvy smart phone users who can download the Lifestyle Thailand application free of charge on the App Store or Android Market.
“We are confident that this project will help attract more visitors into Thailand and generate more revenue for tourism establishments and operators in the country,” she said.
The “Lifestyle Thailand” mobile application has 8 travel experiences features, including Chic, Romantic, Breezy, Thainess, Adventure, Wellness, Easy n’ Slow and Family.
The Chic option is designed for the trendy generation in search for shopping experiences, nightlife activities and personalized services such as personal fashion stylists, hands-free shopping, private limousines and jets.
The Romantic selection lists perfect destinations for couples. Beach and adventure lovers can check out the Breezy and Adventure collections, respectively.
The health conscious tourists can opt for the Wellness range while devotees of Thai traditions can visit the Thainess section.
The Easy n’ Slow is a perfect fit for travellers looking for a quiet place amid the lush nature of Thailand while a wide range of family-orientated activities and locations are listed generously in the Family section.
The “Lifestyle Thailand” application will be updated every month with information of selected tourism products including accommodation, restaurants and attractions – and things to do lists, as well as hot deals and discounts. Tourists can get discounts and hot deals by showing the application to participating hotels, resorts, restaurants, shopping malls and attractions.
The application also has a special feature that does the functions of a 360° Visual Tour, which means it allows tourists to virtually experience the highlights of each tourism site in 360°.
Tourists can also create trips and search routes via Google Map and use interactive maps to share tourism site information through social networks such as Facebook and Twitter.
Lifestyle Thailand on the App Store:
Lifestyle Thailand on the Android Market:
Lifestyle Thailand on YouTube:
The TAT has also launched the “Lifestyle Thailand Mini Site” in the main tourismthailand.org website.
Written by: Kanchana Ganglani