Travel agents important when choosing an overseas holiday destination
One in three New Zealand’s international travellers used a travel agent to help them choose their last overseas holiday destination, according to the latest Roy Morgan Travel Agent Monitor for the twelve months to March 2012.
Information sources used to help choose overseas holiday destination*
“Word of mouth from friends and relatives is also an important influence on destination choice, which makes it imperative to monitor the views of ‘trusted advisors’– those people whose views on holidays are sought by their friends and/or family. For holiday travel 33% of the population are trusted advisors. Roy Morgan monitors the preferences of trusted advisors as an indication of future holiday hotspots and trends.”
The latest detailed Roy Morgan New Zealand Profile of Trusted Advisors for Holidays as well as a Profile of Information Seekers for Holidays are available.
The latest detailed Roy Morgan Travel Agent Brand Health and Holiday Booking Trends Report examines how travel agents are performing relative to their competitors. It also shows how the internet has changed the way New Zealanders are booking their holiday and leisure travel. This report is available as a whole or in sections.
Also available: an extensive range of detailed Roy Morgan New Zealand Travel & Tourism Reports or detailed profiles of New Zealanders who would consider using brands of travel agent or tour operators.
