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2013 Another Record Year For Hawaii Tourism

February 3, 2014 Destination Hawaii No Comments Email Email

hawaiitourismHawaii’s tourism economy reached a new record in visitor expenditures and arrivals in 2013. The $14.5 billion in annual visitor expenditures contributed $1.5 billion in state tax revenue, $30 million more (+2%) than the previous record set last year.

While we are pleased that we surpassed our 2012 record numbers, we fell short of our 2013 targets. Fluctuations in currency exchange rates, taxes and fuel surcharges have slowed bookings and hampered growth, causing a leveling off throughout the second half of 2013.

The HTA anticipates this trend to continue into the first half of 2014, especially during the typically slower shoulder travel period in April and May. We continue to work with our marketing contractors to review and adjust our plans to stimulate the markets in light of current economic and global trends.

In order to diversify our markets, we continue to pivot our focus towards Asia and other developing markets. Our efforts to support airlift, media and travel trade familiarization tours and in-market meetings and promotions have had positive results in 2013 especially from Oceania, Taiwan and China. We anticipate continued growth from these areas with additional increases in airlift this year, including added service from Shanghai and new routes from Beijing.

We could not have achieved yet another milestone year without the hard work and support of the community, government, and our visitor industry and marketing partners. We look forward to working with everyone to balance the needs of the community while strengthening the tourism economy throughout 2014.

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