Taiwan Value Go
This year, the Taiwan’s MICE Promotion Program, organized by the Bureau of Foreign Trade, has launched an innovative Taiwan Value Go campaign that highlights Taiwan’s vibrant and varied culture. Offering nine feature activities that span throughout Taiwan and a million NT dollar grant fund to attract international MICE industries, selecting Taiwan as a MICE destination becomes a very appealing choice.
Asian MICE Tourism on the Rise
According to 2013 International Congress & Convention Association (ICCA) statistics, the number of global international meetings from 2008-2012 was around 55,000 and the number continues to climb, among which Asia’s growth rate is the fastest. In the Society of Incentive Tourism Executives (SITE) 2013 survey, incentive travel proved to be a more effective incentive than cash bonuses, and the survey predicted that more companies will adopt the corporate meeting and incentives model in the near future.
Nine Feature Events, Experiencing Cultural Diversity
The 2015 Taiwan Value Go campaign features nine events: Taiwan International Orchid Exhibition, Ilan Green Expo, Hakka Tung Blossom Festival, Fulong International Sand Sculpture Art Festival, Taitung International Balloon Fiesta, Sanyi International Woodcarving Festival, Yunlin International Puppet Theater Festival, Nantou Global Tea Expo, and Taichung International Flower Carpet Festival. Encompassing a great range of activities, these events promise to attract more foreign visitors to experience the lively and colorful attractions Taiwan has to offer.
Million NT Dollar Sponsorship, Taiwan Value Go!
The Ministry of Economic Affairs Taiwan MICE Project Office is funding the project with one million NT dollars for the promotion of Taiwan’s MICE industry intended for (a) corporate meeting groups and (b) international MICE groups. Corporate meeting groups consisting of 200 or more foreign visitors (including Mainland China) and international MICE groups with 10 or more foreign delegates (including Mainland China) that participate in Taiwan Value Go are entitled to apply for grants ranging from NT$10,000 to NT$100,000.
Limited Offer, Please Apply Early
Taiwan Value Go applicants include corporate meeting and international MICE organizers. Examples for single international companies are foreign, Mainland China, and Taiwanese companies; for international MICE organizers are PEOs, PCOs, PR companies, public associations and societies, NGOs, and travel agencies. All groups that meet the above criteria are welcome to apply. For more details, please visit the www.meettaiwan.com website, or contact Taiwan MICE Project Office Manager Cindy Wu, Tel.: +886-2-2392-0788 ext: 517, E-mail: [email protected]