ReviewPro, world-leaders in Guest Intelligence Solutions for the hospitality industry, has published its Top Luxury Hotel & Brand Report for the second year running. The company analyzed almost two million online guest reviews published during 2014, evaluating a total of 2,330 properties that pertain to 117 luxurybrands worldwide.
The report showcases the top brands and individual hotels based on the Global Review IndexTM(GRITM), the industry standard online reputation score, calculated from guest reviews from 161 online travel agencies (OTAs) and review sites in 45 languages. Besides overall guest satisfaction scores (GRITM), the report also evaluates guest satisfaction performance for service, value, cleanliness and location.
Key findings revealed:
- In terms of overall online guest satisfaction, Olare Mara Kempinski, Masai Mara (GRITM99.0%) was the best performing Individual LuxuryHotel, Library Hotel Collection (GRITM95.3%) the best performing Small Luxury Brand and Belmond Hotels (GRITM 93.0%) the best performing Large Luxury Brand.
- The average GRITM of the Top 25 Small Luxury Brands was 92.2%, 4% higher than the GRITMof the Top 25 Large Luxury Brands (89.1%). The luxury hotel segment experienced a 36% surge in the total number of online reviews from the previous period (1,947,060 versus 1,429, 779).
- Luxury hotel guests wrote on average 836 reviews per year per hotel, 80% of which were positive.
- TripAdvisor continued to be the largest online review source for luxury hotels, generating 28% of total reviews. Booking.com overtook Facebook to become the second largest review source, more than doubling review volume within the year.
RJ Friedlander, CEO of ReviewPro said, “We are pleased to recognize the top performing individual luxury hotels and brands in our 2015 report. This industry focused study showcases the most successful properties and groups across the globe that set the standard for delivering unforgettable experiences, as reflected in their online guest satisfaction scores.”