The latest figures released by Tourism Research Australia indicate the value of the local visitor economy has surpassed $900 million.
Central Coast Tourism Board’s Chairman, Sam Panetta exclaimed ‘What a year!
‘The 25% year on year growth of the Visitor Economy has far reaching benefits.
‘The figures compiled relate to direct spend, however other sectors of the economy indirectly reap the rewards of a robust tourism sector including retail, transport, and education.
‘Tourism is one of the top five industry sectors on the Coast and for every $72,000* increase in the Visitor Economy, an equivalent full-time job is created.’
The three main visitor sectors for the region are Domestic and International Overnight Visitors and Domestic Day Trippers.
The highest yielding visitors are the 1.3 million domestic overnight visitors injecting $567 million in to the local economy, staying an average of 3 nights.
The Domestic Day Trippers are the largest visitor sector at 3.5 million and injected $298 million in the local economy, an impressive 17% increase.
The International sector, whilst smallest in visitor numbers at 45,000, really pack a punch as they are the longest staying visitors, averaging 20 nights. The value of this visitor sector has grown by a staggering 58% over the last year, contributing $52 million.
Central Coast Tourism’s Chief Executive Officer, Robyne Abernethy confirmed
‘A number of factors, including marketing, industry collaboration, new product and the Australian dollar, have combined to deliver these impressive results.
‘I am delighted to be able to report that the local Visitor Economy is on track to reach a key milestone, $1 billion, by 2020.’
Tourism Research Australia** Summary:
|Direct Visitor Economy Spend||Visitors||Visitor Nights|
|Domestic Overnight||$567 million||1,371,000||4,176,000|
|International Overnight||$52 million||45,000||925,000|
|Domestic Day Trippers||$298 million||3,569,000|
|Total||$ 917 million||4,985,000||5,101,000|
For more information or to confirm an interview time:
- Robyne Abernethy, Chief Executive Officer, Central Coast Tourism
Tel: 0419 495 009
- Mr Sam Panetta, Chairman, Central Coast Tourism Board
Tel: 0458 233 900