HOTELEX Shanghai, the largest, most influential and highest quality trade show in the domestic hotel and catering industry, will make its debut at Shanghai New International Expo Center (SNIEC) from March 29th to April 1st, 2016.
Coffee & Tea Expo Shanghai 2016
Covering an area of 200,000 square meters, the show includes fifteen sectors such as Catering Equipment & Supply, Tableware, Textiles, Appliances & Amenities, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, Bakery & Ice Cream, Wine & Spirits, Hotel Design, Hotel Building, Hotel Engineering, Hotel Furniture and Hotel Cleaning, offering a one-stop procurement platform for industry experts.
From “Coffee Beans” to “Fine Coffee”
A single coffee bean has no distinctive smell and can emit the fragrance of coffee only after being baked at a high temperature. Only a baked coffee bean can give the coffee its unique flavor and taste and from raw beans to cooked beans, different origins, product phases, flavors, and even the degree of baking will decide different styles of coffee. Through grinding, extraction, or manually flushing, as a result of a specialist, almost magical, process, coffee beans will turn to a cup of fine coffee, be it espresso, cappuccino, latte, Americano or mocha.
Six World-Class Events to Gather at HOTELEX Shanghai 2016
At the 2016 HOTELEX Shanghai, World Coffee Events (WCE) will organize the World Latte Art Championship, World Cup Taster Championship, World Coffee Roasting Championship and World Coffee in Good Spirits.Champions from more than 60 member countries will compete for four final championships while the China Barista Championship and China Brewers Cup final will also be held.
These six coffee events will not only test the baking, brewing and cup taster technology of competitors, but also challenge their creative side allowing HOTELEX 2016 will push coffee competition and industry development toa higher level.
Famous Brands Gather at the Trade Show
The rapid growth of China’s economy and an increase in quality of life has led to greater choices in the beverage market, and the fashionable lifestyle now associated with coffee has created the potential market for coffee consumption. By 2020, China will be one of the largest consumers of coffee with an anticipated 30% annual growth.
The coffee sector at HOTELEX is the largest size and highest level coffee trade show in China. It attracts professional buyers from coffee shops, hotels and restaurants, as well as industry dealers and agents. Famous brands such as Cimbali, illy, Pacific, Mings, Sanremo, Monin, ISI, LAVAZZA, Mahlkonig, Hario, Ghirardelli, Nestle, Bigallet, WEGA, Probat, JURA, WMF, OWL and Cafetto will attend Hotelex Guangzhou 2015 and Hotelex Shanghai 2016.
Through events and activities, HOTELEX offers a professional platform for suppliers, satisfying the needs for both sides and promoting the development of the domestic coffee industry.
At the same time, Expo Finefood 2016 will also take place, offering one-stop supply and solutions covering food & beverage, coffee & tea, bakery & ice cream, wine & spirits and luxury food in addition to materials for hotels, restaurants, bars, clubs and shops.