The 2016 Taiwan International Balloon Fiesta, Eastern Taiwan’s largest summer tourism event, will lift off July 1st at Luye Gaotai in Taitung, Taiwan, and will last for five weeks. To announce the opening of this fabulous hot air balloon festival, the Taitung County Government hosted a night glow concert alongside the Love River in Kaohsiung on June 4th and a press conference in Banqiao, New Taipei City, on June 7th.
Event activities will include highly anticipated glow concerts for the opening night ceremony and the morning and night of the closing ceremony, and of course the popular hot air balloon rides, tethered balloon rides, and hot air balloon flights. In addition, there will be a series of activities that not only bring together pilots from all over the world, but also offer the public the opportunity to experience the excitement of riding hot air balloons in the high open sky.
The Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs aims to support local MICE development through its Taiwan’s MICE Promotion Program (MEET TAIWAN). To carry out the mission, the Bureau’s annual collaboration with the Taiwan International Balloon Fiesta will continue this year, and the hot air balloon with MEET TAIWAN’s logo will rise once again along with the other balloons. Vendor booths and a variety of activities are also being arranged on-site. Through the combined efforts of integrated marketing and participation in overseas hot air balloon events, Taiwan expects to gain further publicity and exposure as an international event.