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2016 tourism figures show growth in every direction

March 15, 2017 Headline News No Comments Email Email

The International Visitor Survey for the 2016 calendar year, released this morning, shows spending by international visitors last year reached an unprecedented AUD 39.1 billion.

Spending by international visitors to Australia has now grown by more than 35% in the last three years – supporting Australian jobs and the broader Australian economy.

Twelve key source markets saw double digit growth in visitor numbers last year, with the fastest growing markets being: Taiwan (up 26%), (up 24%), Korea (up 24%), China (up 17%) and the United States (up 16%).

Of note, the number of backpackers visiting Australia grew by 8% last year.

A resurgence in the Japanese market is striking. It was worth AUD 2.8 billion in the year 2000. Spending by Japanese tourists grew 29% last year to reach AUD 1.7 billion, the highest level in a decade. Aviation capacity between Japan and Australia has grown 20% in the past year.

The Chinese market continues to evolve as a market of free and independent travellers (FITs), with the share of holiday visitors not on group tours growing to 45%, compared to 28% in 2010.

Releasing the figures, Australia’s Minister for Trade, Tourism and Investment, Steven Ciobo, said the Turnbull Government was supporting further growth in the Australian tourism industry “including by: investing a record AUD 639 million in Tourism Australia to market Australia abroad; negotiating the world’s best aviation access agreements; and introducing visitor visa improvements”.

Edited by Peter Needham

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