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2016 Wine Price Index

October 29, 2016 Beverage No Comments Print Print Email Email

Peer-to-peer motorhome rental platform SHAREaCAMPER have released the 2016 Wine Price Index, a comprehensive study comparing the cost of wine in 65 countries worldwide. https://www.pata.org/event/ntff-2016/The Index averages and compares local and imported wine prices in each country, allowing travellers and wine lovers a bird’s eye view on the consumer wine industry across the globe. The United Arab Emirates was the most expensive destination for average wine costs, whilst Paraguay offered the least expensive wine options. With wine weekends becoming one of the biggest travel trends of 2016, SHAREaCAMPER also hope to empower travellers in choosing wine travel destinations that suit their budgets.

Australia ranked as the 39th most expensive country to buy wine, with an average cost of $21.59 AUD for a 750ml bottle, factoring in both local and imported wines. New Zealand, by comparison, was ranked as the 10th least expensive country to buy wine with an average cost of $14.43. The least expensive country to buy wine was Paraguay, which offered wine at an average of $9.90, whilst at the other end of the ranking United Arab Emirates calculated at a cost over 5 times higher, at $51.15 per 750ml bottle. Australia drinks an average of 28.80 litres of wine per capita annually, ranking 14th in the world for most litres consumed.

The study revealed the 10 most affordable countries to buy wine are:

Country

Average Local

Average Imported

Overall Average

Consumption (litres per capita annually)

1

Paraguay

$7.69

$12.11

$9.90

6.40

2

Serbia

$10.64

$11.33

$10.98

28.80

3

Czech Republic

$8.59

$13.52

$11.05

7.40

4

Argentina

$12.49

$10.76

$11.62

32.30

5

Panama

/

$12.15

$12.15

1.45

6

Malta

$14.06

$11.26

$12.66

17.70

7

Turkey

$11.23

$14.82

$13.02

1.00

8

Bulgaria

$12.63

$15.70

$14.16

13.70

9

Nepal

$6.80

$21.70

$14.25

0.02

10

New Zealand

$12.86

$16.00

$14.43

25.80

Full results of the research can be found on the SHAREaCAMPER website here.

Further findings from the ranking include:

The top five most expensive countries to buy wine overall were the United Arab Emirates at $51.15 a bottle, Singapore at $50.52, Maldives at $47.03, Israel at $39.61 and South Korea costing $38.28.

The country with the most affordable local wine is Nepal costing an average of $6.80 a bottle, whilst the most expensive was Venezuela, at an average of $34.00 a bottle.

The country with the most affordable imported wine is South Africa costing $7.97 a bottle, with the most expensive being Israel with a bottle costing $59.41 on average.

The country that consumes the most wine per capita annually was Luxembourg at 61.30, followed closely by Portugal at 55.40, and France at 53.60 litres.

“Wine tourism connects travellers with local culture and is consistently a great source of wonderful memories.” said Florian Dahlmann, CEO of SHAREaCAMPER. “It may be the romantic or the relaxing aspects of the drink, but we see a consistent and growing number of our travellers picking wineries as a premier destination.”

To create the ranking, SHAREaCAMPER began with a list of 20 of the top producing wine regions and then added other countries of significance. They then averaged the cost of several bottles of locally produced white wine and several bottles of locally produced red wine from numerous outlets within the country, including at least one winery and one national supermarket. The cost of up to 10 imported wines largely available across the globe was then averaged, sourcing these costs from national supermarkets, restaurants and hotels. Where no local wines were available, only the imported wine cost was taken into account to create the final ranking. Litres per annum figures were taken from reports by the Wine Institute and International Organisation of Vine and Wine using the most recent publicly available statistics. All prices were calculated by standardising the sizes of wines to a 750ml bottle, and with monetary transactions true to exchange rates on October 4th 2016.

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