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2017 “Amazing Thailand Roadshow” the biggest yet with 490 buyers attending across four cities in Australia and New Zealand

May 30, 2017 Destination Thailand No Comments Email Email

Tourism Authority of Thailand (TAT) recently hosted its annual “Amazing Thailand Roadshow” in Auckland, Brisbane, Melbourne and Sydney.

The Roadshow kicked off in Auckland with 115 travel agents attending, before crossing the ditch to Brisbane for the first time where 100 agents were in attendance. Melbourne followed with 115 attending before the Roadshow wrapped up in Sydney with a massive turnout of 160 agents.

This year also saw an increase in the number of Thai suppliers participating, with operators such as Siam@Siam Design Hotel, Bangkok Hospital Phuket, Bangkok Hospital Pattaya, Manathai Hotels and Resorts and Foto Hotel Phuket all taking part for the first time.

This year the roadshow was held at Sky City Convention Centre in Auckland, The Hilton in Brisbane, Show Time in South Wharf Melbourne and Doltone House, Hyde Park in Sydney.

Guest speaker ‘Miss World Australia 2016’, shared her Thailand holiday experiences with the audience and Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and South Pacific) thanked agents for their support which has seen Thailand enjoy even more growth.

“In 2016 despite unfavourable world economic conditions, our tourism sector showed an 11 per cent growth to about USD$72 billion, making it the country’s largest export. So far this year, revenue has reached USD$131 billion and the sector has created nearly 14 million jobs.”

The Deputy Governor presented TAT’s marketing approach for 2017 which aims to position Thailand as a ‘Preferred Destination’.

“When Aussies are dreaming of their next holiday, we hope Thailand comes up as the number one choice. The Amazing Thailand brand will remain in place supported by the powerful narratives of ‘Discover Amazing Stories in Amazing Thailand.”

Mrs Wanapinyosak also encouraged agents to “up-sell” to clients by encouraging them to explore multiple destinations within Thailand.

The Amazing Thailand Roadshow is an annual event, held usually in May, for Australian and New Zealand travel professionals to network and update their knowledge on Thailand’s tourism.

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