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2017’s Best E-Commerce Marketing Tips

June 28, 2017 Business News No Comments Email Email

Are you currently dissatisfied with your e-commerce business venture thus far?

Maybe you haven’t achieved the levels of success that you know you can reach. Or maybe your little e-commerce shop is bursting with customers and you’re ready to take things to the next level.

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds.

Let’s take a look at our best recommendations for 2017 and beyond.

Create a Powerful Content Marketing Plan

Whether you realize it or not, content marketing is one of the best ways to gain additional exposure for your e-commerce business.

But coming up with a plan might not be that easy.

As you will learn, or even already know, there are a few different ways to approach content marketing. The most effective way that I’ve personally come across is through blogger outreach.

Putting a customized blogger outreach plan into effect will be time-consuming and you’ll have a lot of moving parts.

Instead of leaving things to chance, and potentially creating a system that fails, I recommend using time-tracking software like Clockspot to track everyone working to help implement your plan. This includes tracking the projects of staff writers, freelance writers, project managers, virtual assistants, and anyone else involved in your content marketing strategy.

Why content marketing?

For starters, this is an excellent way to build backlinks to help improve search engine optimization. And once you start ranking in the search engines for your most valuable keywords, customers will find your products a lot easier.

Second, content marketing helps you become an authority in your niche.

By putting out high value content all over the Internet, potential customers will see that you and your company know what you’re talking about. This will help make you an expert in your industry.

Do yourself and your e-commerce site a favor and harness the power of content marketing through blogger outreach sooner rather than later.

Create an Automated Email Marketing Campaign

If you ever want to have an effective e-commerce business, you need to begin incorporating powerful strategies for your e-commerce business.

For many successful e-commerce owners, they look at email marketing as the bedrock of their strategy because it’s a great way to influence your customers to buy the product that they recommend.

Through email marketing, your customers will receive regular marketing messages from you. If you automate this system, they will be in regular contact, hear about excellent products that you recommend, and if you write your emails persuasively, you can convince them that your recommendations are worthy of their time and attention.

Consumers like opening emails. That’s the bottom line and it’s never going to change. They look forward to getting emails in their inbox.

So do not hesitate to build up a big mailing list.

Make sure your emails contain helpful information about your products. Answer questions and concerns that your customers might have. And always remember to recommend and sell your products.

To automate your email marketing campaign, make sure you have access to a top email autoresponder. It costs a little bit of money, but it’s a worthy investment that will pay for itself tenfold over the long run.

Diversify Your Social Media Platforms

Right now, you may have a strong presence on one or two social media platforms. And that’s perfectly okay for the moment.

What happens if one of those platforms falls out of favor? You’re going to lose access to a major part of your customer base.

Instead of leaving yourself vulnerable, diversify the social media platforms you post on. By building a strong presence on multiple platforms, you’ll be insulated in case one or more eventually falls out of favor.


Building an e-commerce business is hard and it takes time and dedication. But if you use these tips, you’ll be on the right path to success for many years to come.

Copyright: <a href=’’>gaudilab / 123RF Stock Photo</a>

Author Bio

Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their  audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

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