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28 BLACK turns Pink and partners with the McGrath Foundation

August 10, 2016 Lifestyle No Comments Email Email

n a world first, Level Beverages is excited to announce 28 BLACK – Pink Grapefruit Mint as the newest addition to their taurine free collection of better for you energy drinks. Hitting the shelves in September, this exclusive flavour not only looks and tastes great but will also give back to the community, with 10 cents per can sold being donated to the McGrath Foundation*.

28 BLACK Pink Grapefruit Mint

Chrish Graebner, Level Beverages Managing Director says, “I’m really excited about this launch, for me this is our best taste to date and I’m thrilled we are able to support such a deserving charity in the McGrath Foundation.

“We have introduced this natural bitter flavour to cater for those who love a good tang! If you appreciate Tonic or Lemon, Lime & Bitters, this is the drink for you! The pink can design will also ensure we stand out from the crowd, and just in time for the warmer weather it’s also a great mixer – the new taste of summer has arrived!”

Nutritionist Heidi Meyer says, “What’s even better than the delicious pink grapefruit and mint combination is the fact that 28 BLACK energy drinks are free of preservatives and artificial colours! The drinks also don’t contain the amino acid Taurine – this is great because some people can experience nasty side effects when Taurine is combined with caffeine and sugar in energy drinks. It’s true, not all energy drinks are bad for you!

“I have started recommending it to my clients who love energy drinks as 28 BLACK have the most natural energy drink range on the market,” says Meyer.

28 BLACK is a premium and less synthetic energy drink, a better for you alternative. Key differences between 28 BLACK and other energy drinks on the market include:

  • Taurine free
  • Natural caffeine
  • No preservatives
  • No artificial colours
  • Gluten free
  • Vegan friendly

28 BLACK Pink Grapefruit Mint energy drink is available from September 2016 for an RRP of $3.75 at Caltex and BP. For further information on 28 BLACK, please visit the Level Beverages website:

*The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia and to increase breast awareness in young Australians, with a particular emphasis on young women. For more information:

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