If you thought you were an avid traveller, then how about Damien Hanger, GM of Star Ratings Australia who recently undertook an epic 38 city and towns tour of Australia to almost every corner of this vast country, meeting with accommodation operators of all types and sizes – now, if that is not getting a real handle on the grass roots of the industry, then I don’t know what is!
Damien says that even in the digital age, accommodation remains at the very heart of the destination experience, adding that we live in an age of unbridled transparency with guest opinions mattering more than ever before.
With destinations also competing for their share of the market and the visitor economy more than ever before, Damien also says that the online reputation of accommodation operators is pivotal to setting expectations, but more importantly ensuring that expectations are exceed, with that becoming the base expectation today!
Check out my interview with Damien Hanger at Maximum Occupancy, by clicking on the video below and become a “star” with Damien!!
Written by John Alwyn-Jones