The countdown is on to SCAE’s Nordic World of Coffee, which will take place at the Swedish Exhibition & Congress Centre, Gothenburg, during Sweden’s famous Midsummer Week.
In celebration of its 15th year hosting Europe’s greatest coffee event, SCAE has planned a show to remember, including a dazzling showcase of innovations, debates, cuppings and competitions. The Speciality Coffee Association of Europe (SCAE), the non-profit membership association for the speciality coffee industry in Europe and across the globe, will bring representatives from the world’s top coffee producing countries to the heart of the Nordic region, the world’s largest coffee consuming market, on 16-18 June when the Nordic World of Coffee 2015 is held at the Swedish Exhibition & Congress Centre in Gothenburg.
World of Coffee’s 3,000 sq.m. exhibition will include 150 of the world’s most innovative and trusted coffee, equipment and service providers. Among the many origins and representative organisations signed up to exhibit at the 2015 event are the African Fine Coffees Association, Anacafé, Brazil Speciality Coffee Association, Café De Costa Rica, Café Honduras, CSC (Consejo Salvadoreño Del Café) and PRONicaragua. –
We will have participants from all continents. This is one of the world’s largest industries and hosting the event in my hometown is really an honour, says Matts Johansson owner of da Matteo and member of the SCAE. Five World Cup competitions will be held, with the qualifier and finals spread over the days. Gothenburg has two newly Swedish champions in Latte Art, and Cupping that will be competing. –
The races are an important engine for the development of the industry. It is much like the Chef of the Year for restaurants. The barista has become its own professional group that stands for excellence and is also a culture carrier, says Matts Johansson. The World of Coffee is one of the year’s major conferences that will generate approximately 4 million Euro in revenues for the hospitality industry in Gothenburg.