The 5th Global Travel E-commerce Conference was held in the City of Dujiangyan, Sichuan province, China from August 8 to August 10, 2016 . The event was co-hosted by the Chengdu Municipal People’s Government and the Tourism Development Commission of Sichuan province and jointly organized by the Dujiangyan Municipal People’s Government, the Tourism Bureau of Chengdu and the Tourism Information Center of Sichuan Province in partnership with the event’s chief planning and execution organization, the Sichuan Daily Press Group. Over 400 executives from nearly 60 companies attended the event, including leading domestic and foreign online travel agencies (OTAs), including TripAdvisor, Ctrip, Tuniu, Lvmama, LY, Qunar, Tujia and Alitrip, as well as global internet giants, among them, Microsoft, Facebook, Baidu, Tencent and Alibaba, and leading travel agencies from countries between China and Europe targeted for development as part of the “One Belt, One Road” initiative to build modern versions of the ancient Silk Road trade routes.
The 5th Global Travel E-commerce Conference
The event brought together top managers from several leading OTAs for the first time in Dujiangyan, including Joyu chairman and Lvmama founder Hong Qinghua, LY chief executive officer Wu Zhixiang, Tuniu chief executive officer Yu Dunde and Ctrip senior vice president Tang Lan. Other key attendees included leaders in fields that have acted on the opportunities presented by the synergy between tourism and their main lines of business, including Microsoft China chief technology officer Wei Qing , Tujia.com co-founder and chief executive officer Luo Jun and Dalian Wanda Commercial Properties assistant to the president Nie Heping .
The agenda for the conference included the keynote speech, a dialog between industry leaders, the signing ceremony for contracts concluded during the conference, the launch of an industry white paper, the launch of the Tourism Entrepreneur program and pre-arranged one-on-one meetings between attending executives. For the first time, high-tech companies from the virtual reality, augmented reality and artificial intelligence sectors showcased the application of face recognition and holographic projection technologies in the tourism sector. During the conference, Dujiangyan Municipal People’s Government signed a strategic collaboration agreement with the Chengdu Hi-tech Zone Cloud Accelerator project, a part of Microsoft’s cloud-cum-mobile technology incubator program, to jointly build a global travel data center. Guangyuan and Ya’an, two cities in Sichuan province, signed partnership agreements under the “Mobile Internet + Pro Poor Tourism” program, a program focused on leveraging the internet to bring about poverty alleviation through sustainable tourism, in addition to other agreements with the Sichuan Tourism Media Center. The governments of several cities and autonomous prefectures, the owners and managers of several resorts as well as other companies in the province inked strategic cooperation deals with some of the OTAs.