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710 million Chinese tourists to be the largest travel crowd in history during the upcoming eight-day national holiday

October 3, 2017 OTA News No Comments Email Email

As China’s eight-day national holiday approaches (Oct 1-8), Ctrip, China’s largest travel site, is cooperating with China’s Tourism Academy to release The 2017 China National Holiday and Moon Festival Travel Trend Report and Popular Tourists Sites Ranking, based on the information collected from its 300 million active users and millions of orders from its travel agency partners. 

According to the report, this year about 710 million tourists will travel domestically, 10% more than in the same period of 2016. The number of out-bound tourists will reach over 6 million. 

Over the last ten years, the number of tourists during the October National Holiday has rapidly increased to 710 million, three times more than the same period of 2008.

For the out-bound travel, Chinese tourists will visit 1,155 cities in 88 countries and regions during the holiday. The average expenditure per person will be 9,800 RMB. Ctrip’s most expensive order will cost more than 600,000 RMB, which is a family going to Iceland to explore the filming location of “Game of Throne”. The longest group tour will last 30 days, visiting many countries in Latin America, including Brazil, Mexico and Chile.

Asian countries will still be the most popular destinations. Over 70% of out-bound Chinese tourists will choose to travel in Asia, over 45% of whom will go to Southeast Asian countries. Among all the countries, Thailand will be the most popular location for Chinese outbound tourists, 20% of total outbound travelers will spend eight relaxing days in Bangkok, Phuket and Chiang Mai.


Other than the traditionally popular spots, ten countries have become the new hot locations with more than 50% growth of number of tourists. They are Morocco, Turkey, The United Arab Emirates, Czech, Finland, Austria, Germany, Vietnam, Cambodia and Italy.

In terms of who’s traveling, Women, the young post-80 & 90’s generation and families will be the main driving forces of China’s booming travel market.

One new trend worth noting is that more and more travelers look for “tailor-made” travel services, such as “avoiding big crowds”, “no shopping”, “trips for elders and kids” and “private guide”. Orders for “tailor-made” travel services on Ctrip increased over 200% during the holiday period.

Defeating the stereotype of Chinese tourists, more and more travelers are willing to spend money on experiences, rather than shopping. High-end hotels and special travel services/experience have become major expenditure for many Chinese travelers.

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