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8th International MICE Destination Marketing Contest: Asia’s MICE Youth Ambassadors Fiercely Compete

October 5, 2016 Conferences No Comments Email Email

The 8th International MICE Destination Marketing Contest was held at the Taipei International Convention Center from September 6th to 8th, attracting more than 2,000 visitors.

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This year, a total of 20 teams from prestigious universities in Taiwan, Indonesia, Singapore, Thailand, Vietnam, Malaysia, Macau, China, India, and other regions entered the competition.

Several teams integrated virtual reality applications and experiences to their displays, demonstrating an abundance of creativity and ingenuity. Overseas students from Indonesia and Malaysia expressed that participation in the competition not only enabled them to learn more about the city they live in, but also increased their understanding of the MICE industry. A team from the internationally renowned Indian Institute of Technology, filming location of the movie “3 Idiots”, visited Taiwan for the first time to compete with other national teams. Ultimately, the championship went to Malaysia’s Berjaya University College of Hospitality. Contest organizers stated that students with outstanding performance during the competition will have opportunities to observe and intern in overseas MICE activities.

Mr. Gregg H. Talley, President of the Talley Management Group in the U.S.A. and a competition judge, stated that through the contest, teams were able to experience what it is actually like to compete with and learn from opponents in the global MICE industry, as well as get a glimpse of the potential development of Asia’s MICE industry future. Another judge and General Manager of Taiwan’s Kuei Jung Exhibition Co., Ltd., Victor Chou, commented that through the event’s exchanges and interactions, the judges themselves have obtained new concepts and ideas from the young students, which may possibly be incorporated in future projects.

 

The 8th International MICE Destination Marketing Contest’ Winners

 

Winner Second Place Third Place Honorable Mention
Champion Berjaya University College Of Hospitality
Marketing Presentation Award Takming University of Science and Technology Singapore Polytechnic The International Bali Tourism Institute Berjaya University College Of Hospitality
Chung Hua University

 

National Taipei University of Business

Marketing Plan Award Berjaya University College Of Hospitality Singapore Polytechnic Takming University of Science and Technology National Taiwan University

 

Chihlee University of Technology

 

Guangdong University of Technology
The International Bali Tourism Institute

Creativity Award Berjaya University College Of Hospitality Singapore Polytechnic Takming University of Science and Technology

 

National Taiwan University

 

The International Bali Tourism Institute

 

Wenzao Ursuline University of Languages

 

Guangdong University of Technology

 

Chihlee University of Technology

Booth Design Award Berjaya University College Of Hospitality Takming University of Science and Technology Singapore Polytechnic The International Bali Tourism Institute

 

National Taiwan University

 

Chung Hua University

Reception Award Berjaya University College Of Hospitality Singapore Polytechnic The International Bali Tourism Institute National Taiwan University

 

Prasetiya Mulya University

 

Chihlee University of Technology

Green Design Award National Taiwan University/ Takming University of Science and Technology/ Chihlee University of Technology
Best Popularity Award Berjaya University College Of Hospitality/ Takming University of Science and Technology
Rising Star Award City University of Macau/ Shanghai Jiao Tong University /Indian Institute of Technology Bombay
Continuous Improvement

Award

Chang Jung Christian University/Hoa Sen University

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