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A Haven For The Arts:Boutique Hotel Group Sudamala Resorts Welcomes Emily Subrata As Director

October 27, 2015 Appointments No Comments Print Print Email Email

unnamedEmily Subrata has been appointed Director, Reporting to the CEO for PT Griya Usaha, owner and operator of Sudamala Resorts Indonesia.

Ms Subrata brings to the job a true passion for hospitality and art, as well as her experience to date in the family hotel business and impeccable credentials from the best Swiss hotel school.

A natural-born hotelier who inherited her father and Sudamala Resorts founder Ben Subrata’s appreciation of art and attention to detail at every level, Ms Subrata is committed to developing bespoke boutique resorts that reflect and respect the local culture and showcase the amazing talents of Bali’s artists and artisans.

As Director for Sudamala Resorts, Ms Subrata’s responsibilities will include overseeing operations of the group’s two existing properties in Sanur, Bali and Lombok, as well as iimprovements, branding and the development of new projects.

Stepping up: Emily Subrata takes a giant leap into the big league as Director of Sudamala Resorts, overseeing operations at two existing properties and driving the group’s planned expansion.

“I am so proud to be carrying on the business founded by my father,” she said. “In this position I will be in charge of branding and marketing strategies, operations and development of new properties.

“It is a big challenge. I’m responsible for the company’s growth into the future, and I feel confident we have a great product and plans for some more unique and fantastic properties taking shape.”

Ms Subrata said both existing resorts had strong teams in place, but there was room for improvement and she said both properties would continue to be refined to deliver greater levels of service and new experiences that connect guests on a deep level with the art, craft and culture of Bali and Lombok.

She was also very excited about the potential of a new project taking shape on a small island just outside the Komodo National Park, off the island of Flores. 

Ms Subrata said she shared her father’s love of Balinese art, from traditional to contemporary. The strong art positioning of the Sudamala brand, with its showcase gallery Sudakala Art Space the focal point and ‘front door’ of the Sanur resort showing some of the best and brightest artistic talent from the island, make the resort unique and an experience to remember.

“My father is a great art collector so there are many artistic masterpieces adorning various spaces across our properties. Each suite has its own unique interior design,and we are careful to make our properties blend in with the environment, with a particular sensitivity to local culture.

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The art: The jogolo at Sudamala Suites & VIllas Sanur on Bali is a stunning example of the Balinese aptitude for arts and crafts, something Ms Subrata is keen to encourage, support and develop further.

Under Ms Subrata’s supervision, the first big task was the recent revamp of all-day dining restaurant Ares at Sudamala Sanur. Rebranded Ares Steak & Pasta, the new restaurant does what it says on the tin, with superb steak and pasta in an al fresco ambiance and benefiting from the buzz of the adjacent Sudakara art space.

Born in Jakarta, Indonesia, Ms Subrata spent fifteen years in Sydney, Australia, in various professional roles after graduating with First Class Honours from the University of Sydney where she completed a Bachelor of Arts. She returned to Indonesia to join the family business and went on to complete her Executive Master of Business Administration in Hospitality Management at the prestigious Ecole Hôtelière de Lausanne (Lausanne Hotel School), Switzerland.

Her previous experience focuses on client-engagement and operational roles in Australian higher education, and event management.

For more information see: www.sudamalaresort.com

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