With many potential travellers to Dubai reported to avoid the stylish and very liberal emirate because of perceived negative cultural scenarios and more, with a reported 80% of arrivals in Dubai International Airport transiting straight through, the Dubai being presented at ATM this week and as experienced by Global Travel Media would quickly allay any concerns potential travellers to Dubai may have.
The plethora of perspectives of Dubai are offered through Dubai 360, #MyDubai, and also without dismissing history and culture, some excellent cultural talks from the Sheikh Mohammed Centre for Cultural Understanding, which will be featured in video on Global Travel Media TV this week.
Dubai Tourism is capitalising on Arabian Travel Market, to showcase Dubai’s breadth of offer and its appeal to a diverse range of audiences with a particular focus on the cultural heritage of Dubai, family attractions and the city’s year-round calendar of events.
The Sheikh Mohammed Centre for Cultural Understanding’s presentations include aspects of Emirati culture throughout ATM, including raising awareness of the unique attraction of Ramadan as a period to visit Dubai, the history and relevance of the local Arabic dress style for men and women, and a special gastronomy area showcasing home grown dining concepts as well as authentic Emirati and fusion restaurants, complete with daily food tastings for guest.
Dubai Festivals & Retail Establishment is also promoting Dubai’s world-class festivals calendar, including the upcoming summer programme that involves Ramadan in Dubai, Modhesh World, Eid in Dubai and what looks to be the spectacular Dubai Summer Surprises and the Dubai Calendar which is showcasing Dubai’s year-round calendar of events, with Dubai winning the accolade of the Top World Festival and Events City by the International Festivals and Events Association.
Issam Kazim, CEO of Dubai Tourism, said, “Arabian Travel Market brings the global travel industry to Dubai, thus providing the perfect opportunity to promote our destination offering and showcase why the emirate continues to rise through the ranks of the most visited cities in the world.”
Month on month, the offering continues to be enhanced with new hotels, attractions, restaurants and experiences, and a vital part of our role is to demonstrate that there are many different ways to experience Dubai, and many different audiences that can create their perfect holiday or business trip here.”
“Our focus this year is on using different forms of content to showcase Dubai through different perspectives, whether that’s the breath-taking views offered by Dubai 360; talks about Emirati heritage and the culture of the region from SMCCU; food from the kitchens of our homegrown restaurants; or the experiences of the city as shared by its residents and visitors through His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s #MyDubai initiative.”
Included in the three-storey Dubai stand are 100 participants including government bodies such as Dubai Healthcare City, Dubai Police, Dubai Culture, Roads and Transport Authority (RTA), Department of Naturalisation and Residency Dubai (DNRD), and Dubai Health Authority (DHA), as well as travel industry partners such as hoteliers, tour operators and destination management companies.
Check out some of these amazing and perhaps unexpected Dubai attractions
Written by : John Alwyn-Jones