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A new era for Event Buyers at Inspire EX 2014

November 19, 2013 MICE No Comments Email Email

The events industry has changed thus the tradeshow that represents it should respond. This is the thinking behind the evolution of the critical tradeshow for events in Sydney, the all new Inspire EX; the business of events.

Inspire EX has been born by taking the greatest elements of the well-known Australian Business Events Expo (ABEE) and Sydney’s Event Showcase – the seminars, the diversity of exhibitors and networking events – and combined them with what the industry needs in 2014, a quality hosted buyer program, interactive zones and unique experiences.

The changes that event industry professionals face everyday has driven developments in how the industry meets, shares, learns and does business.

In response, Inspire EX aims to be a celebration of the event industry – engaging, surprising, energising, fresh and full of opportunities to conduct business.

The entire event has been designed with the qualified and experienced Event Buyer at its heart. The floor plan will encourage all zones to be experienced, the interactive features will entice for longer visits and the seminars will have a ‘must-attend’ status.

Pascal Ibrahim, Event Director, Inspire EX says events need to demonstrate a direct line between cause and effect for a business’ bottom line more than ever before.

“We still need to wow, to excite and be memorable, however, the way events are bought, pitched and produced has dramatically changed, and so too have the needs of the Event Buyer.

“We are focused on developing an experience for buyers that demonstrates the industry’s creativity and business acumen; our fresh approaches, and capacity to deliver a return on investment,” said Mr Ibrahim.

A major focus for Inspire EX is making contact with anyone who buys, researches or influences the purchase of events.

“We have a team of people ringing the companies we know our exhibitors want to do business with.
“We are designing multiple compelling reasons to attend this event, which aims to be an experience like no other. We’ll have international speakers headlining our seminar program, the best caterers and event chefs, a concierge service and interactive zones.

“The VIP Buyer program will be stronger, larger and more effective for exhibitors than anything they have seen before,” said Mr Ibrahim.

The two day event will be held on 18 and 19 August 2014 at the interim convention and exhibition centre, the Sydney Exhibition Centre @ Glebe Island.

Exhibition, marketing and sponsorship opportunities are now available.

More information: www.inspireex.com.au

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