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A New Experience at Yoursingapore At AIME 2014

February 18, 2014 Trade Events No Comments Email Email

A new experience is on show at the YourSingapore AIME stand this year.  To illustrate what MICE groups can do in Singapore, the Singapore Tourism Board has created a unique ‘Experience Zone’ at its AIME stand this year, showcasing another reason why organisations should choose the lion city for their next corporate event, conference or meeting.

At AIME 2014, the Experience Zone is proud to present a live interactive Sand Art performance by Singaporean artist Stephanie Stacey Lee.  During both days of AIME, Lee will be sharing the story of Singapore focusing on its famous food, culture and architecture through sand.  Her portfolio contains an array of performances with top corporate organisations including HSBC Bank, Pfizer, and Singapore’s Compulsory Education Unit.

The Experience Zone is meant to offer AIME attendees an insight into Singapore’s wide array of creative and team-building activities available for MICE groups to participate in, which range from culinary activities through to adventure, music and the arts, all providing a distinctively Singaporean cultural experience.

Sharon Lam, Area Director Oceania, Singapore Tourism Board, said: “We are excited not only to be launching the new Experience Zone at our AIME stand this year, but also to have Sand Performer Stephanie Stacey Lee onboard. While Singapore is an ever-changing destination with new venues and hotels, we also have an impressive pool of local talent, which is why we developed this initiative – to demonstrate the growing range of enjoyable and engaging activities which business event organisers and meeting planners can organise for groups in our lively city.”

On the stand, attendees will be able to discuss and explore other available team-building activities available in Singapore, including:

  • Hawker for the Day – Hawker centres are an iconic and unique part of the Singaporean experience. Dignity Kitchen provides corporate groups an opportunity to come together on a hawker stall, learn to whip up hawker fare with the guidance of trainers and ultimately sell the food they make to their company peers.
  • Heartlands Race– Singapore’s suburbs are called ‘heartlands’, so this is a chance to go beneath the surface of what visitors usually know (eg Orchard Road, Sentosa etc), to truly experience the destination.  Take the local bus, speak Singlish and engage in authentic local experiences to clear checkpoints in an Amazing Race-style challenge.
  • Ubin Hunt – Didn’t think Singapore has a rural side? Take a step back in time and retreat to a popular offshore island to do biking, canoeing challenges and village

For more information on the Singapore Tourism Board and the bespoke offerings available to the MICE industry, please visit:

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