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A visitor’s guide to falling in love with the Riverland

February 15, 2018 Destination Global No Comments Email Email

It seems appropriate that a guide designed for visitors to fall in love with the Riverland, is released on Valentine’s Day.

Destination Riverland, the regional marketing organisation for the South Australian Riverland, today launched a new visitor’s guide full of great ideas, experiences, products, details on what to do, and how to plan a trip to one of the State’s premier tourism destinations.

Located only 90 minutes from Adelaide, the Riverland sits along Australia’s greatest waterway the Murray River and comes to life as South Australia’s favourite aquatic playground. The 365km of Murray River and Lake Bonney in Barmera, provide the perfect place for water base activities such as water skiing, wakeboarding, canoeing and windsurfing. As South Australia’s most popular wine region, the Riverland has recently seen the establishment of many riverside breweries, cellar doors and community hotels, making the region ideal for food and wine lovers.

Completely redesigned and developed in conjunction with regional marketing specialists, Woof Media, the new guide is a compact A5, 52-page publication, with a fold-out cover and map insert.

“Right from the outset, Woof Media expressed a desire to do something more exciting than the usual run-of-the-mill visitor guide — an idea we were eager to pursue and help become a reality,” explained Caroline Phillips, Destination Riverland GM.

As Woof Media Director, Naomi Blacker points out, “We didn’t want this guide to fall into the ‘me too’ category. We had a lot of terrific ideas on how to transform the guide into a benchmark offering that would be the envy of other regions. Once the team at Destination Riverland saw what we had in mind, they were immediately on board.”

The guide is deliberately different from other regional guides, and visitors will fall in love with the funky, smaller publication.

“By using a compact format, it becomes more portable… you can easily slip it into a bag or a jacket pocket,” Naomi said.

While the guide is a handy resource, visually appealing design elements within the guide ensures readers are also kept entertained.

“We introduced quirky illustrative elements throughout the guide to retain reader interest and emphasise the unique features of the region,” Naomi said. “We also designed the copy to have a relaxed and conversational tone that’s easy to read and will hopefully inspire visitors to discover the region’s incredible attractions.”

“It (the guide) is designed to be a bit of a keepsake — something that you would have no hesitation in hanging on to or passing onto family and friends who are planning to pay us a visit,” Caroline confirmed.

The guide has a rustic enviro-feel and features a convenient zip-out regional food and beverage trail map. As Caroline further explains, “The River Tastes food and beverage trail map is a convenient way for visitors to find, at a glance, the locations of the Riverland’s best food and drink options.

“There’s also a great range of offers from local businesses, representing fantastic value that visitors can start using as soon as they arrive in the Riverland,” she said.

Around 50,000 free copies of the locally printed publication are available from today at Visitor Information Centres (VIC) across SA, businesses throughout the Riverland region and, of course, the VIC network in the Riverland, where visitors are encouraged to chat with a local.

Destination Riverland will also be handing out copies of the free publication at the Let’s Go Caravan & Camping Lifestyle Show at the Adelaide Showground untilFebruary 18.

A digital version of the guide is available from rivertime.com.au/guide.

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