A VR Technology Company, Shanghai-based Cloudwave Makes Inroads with Tourist Administrations in the International Market
The World Travel Market (WTM) recently took place in London, U.K., where Shanghai Cloudwave Network and Technology Co., Ltd. (Cloudwave), the only China-based technology firm invited to the event, was given the opportunity to demonstrate its VR technology.
At this year’s WTM, Cloudwave received a standing ovation from the audience of tourism industry leaders for both the advanced state of the firm’s VR technology and the firm’s forward-thinking approach to business, as a result of the immersive user experience that the technology was capable of delivering.
Patricio Gaybor, General Director of the Quito Tourism Administration, the main tourism authority of the Ecuadorian capital, said, “VR technology is undoubtedly important to the tourism industry and is becoming a necessary component to the trade marketing. In the past, most of the travel agency partners, even local ones, who presented us, have never visited our points of interest, making it very difficult for them to convey to the potential traveler why they should choose Quito as a destination. Now we can give our partners an immersive experience of what they will see when they come to Quito through VR technology. This is much more effective than printing, traditional videos and roadshows. Cloudwave’s VR technology can help us to connect with our partners and potential customers.”
CIO of AVRA, a GREEK tourism services provider, Nick Mariolis said, “Using VR technology to introduce Greece to Chinese travelers will contemplate a visit to our country, we move beyond the typical tourism stops in Athens and Santorini that most people are familiar with, and show them those lesser known but just as culturally interesting places. This has truly enabled us to allow potential Chinese customers to get a better sense of the depth and breadth of the culture and history of our country and to build this new understanding into a more meaningful travel experience when planning the itinerary.”
It has been recognized that VR technology is not only going to create next business giants like Google or Facebook, it will serve something bigger — a new information exchange medium. The positive feedback from top-tier business clients and partners has again reconfirmed the insight of Cloudwave’s business model. Cloudwave is creating a new demand with VR technology, and based on this brand new form of media, promoting brand image and building market impact for those unexplored tourism resources and partners.
In just a little more than a year since Cloudwave formally moved into tourism sector, the firm has signed strategic partnerships with the tourist administrations of nearly 70 countries. Cloudwave’s presence at WTM has allowed the firm to position itself the undisputed leader in terms of providing tourism solutions that incorporate VR as well as the needed technological support to the global tourist market.
Team leader of Market Management Overseas at Swiss Travel System Fausto Zaina predicted that 80% of the information disseminated by the tourism industry of the future will depend on VR technology, due to the unprecedented and irreplaceable immersive experience it provides.
Apart from the vast array of technology, Cloudwave also focuses on the content, which already includes a VR database of 12,400 hours of footage from nearly 900 cities and travel destinations around the world.
Global partners have stated that Cloudwave is a truly professional organization in the VR sector and have expressed willingness to be a part of the team that completes the unprecedented work.