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AAT Kings and Down Under Tours announce strategic partnership to grow tourism in Tropical North Queensland

August 21, 2014 Tour Operator No Comments Email Email

AAT Kings, (www.aatkings.com) Australia’s favourite guided holiday company, has taken a strategic shareholding in Queensland’s iconic Down Under Tours (www.downundertours.com), with the two major tour companies pledging to grow the tourism market in Cairns and the Tropical North in the years ahead. 

Gordon Dixon - Down Under Tours, Anthony Hayes - AAT Kings, James Dixon - Down Under Tours (Large)The new commercial partnership ensures Down Under Tours will remain an independent company, with founders James and Gordon Dixon maintaining management control in Cairns.

“This is a very exciting moment for AAT Kings,” said Anthony Hayes, Managing Director of AAT Kings. “Our new partnership with Down Under Tours provides the missing piece of the Australian puzzle for us. We will now be in a position to provide the complete package to our customers and our industry partners around the world, with Down Under Tours’ strength and expertise in Tropical North Queensland adding to the depth of experiences and destinations AAT Kings already offers throughout the rest of Australia and New Zealand.”

James Dixon, Director of Down Under Tours, said: “Gordon and Helen, Jann and I are delighted to be entering into this new partnership with AAT Kings, and we are even more delighted to confirm that Down Under Tours remains an independent, Cairns based company. The potential benefits of our new partnership are obvious, but maintaining our local expertise and management were paramount to the agreement going ahead.”

AAT Kings and Down Under Tours will work to better coordinate schedules, tour packages and strategy, but both companies stressed the new partnership was guaranteed to be “business as usual” for all partners.

Discussions will be held with key industry partners in the coming weeks to outline the new partnership.

For more information, visit www.aatkings.com, call 1300 556 100 or speak to your local sales manager.  Connect with AAT Kings using #SmileKings and follow us on Twitter @AATKings, Facebookhttp://www.facebook.com/AATKingsAustralia and Instagram http://instagram.com/aatkings, and check out our videos on http://www.youtube.com/aatkings.

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