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AAT Kings appoints Wendy Harch to the newly created role of Head of Marketing, Pricing and Strategy and announces key personnel changes in brand restructure

June 24, 2013 Appointments No Comments Email Email

AAT Kings (www.aatkings.com.au) has introduced a new strategic growth plan in order to maintain its position as Australia’s number one tour operator, announcing the appointment of Wendy Harch to Head of Marketing, Pricing and Strategy.

image003Having spent over 10 years in several senior management positions at Tourism Queensland, Wendy has managed operations in 13 worldwide offices and has worked across destination-based projects and major campaigns including Best Job in the World and Oprah Winfrey’s 2010 visit.

Anthony Hayes, Global Managing Director, AAT Kings said: “In order to take AAT Kings to new heights and capitalise on growth opportunities, we have made some significant changes to our business and have undergone a brand restructure. As a result, we have created a new role of Head of Marketing, Pricing and Strategy.”

Harch joins AAT Kings bringing 20 years of experience to the team having worked with developed and emerging international markets and boasts a wealth of industry knowledge and Asian language skills.

Hayes continued: “To demonstrate our commitment to strengthening our relationships and focus with the trade, we have also made some team changes and have appointed David Gendle, to the role of Head of Australia and New Zealand Sales and Fleur Ulbrick has become the Head of International Sales. These changes will assist us in identifying the right partnerships and growth opportunities moving forward.”

These measures, already effective, have been made to enhance collaboration across AAT Kings’ global business as well as reach long-term marketing and customer service objectives in Australia, New Zealand and key international markets.

For more information visit the website at www.aatkings.com.au or call 1300 556 100. Connect with AAT Kings and follow us on Twitter@AATKings or Facebook http://www.facebook.com/AATKingsAustralia.

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