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AAT Kings brings Australia to life enhancing its experiences and offering more choice across its 2014/15 program

November 1, 2013 Tour Operator No Comments Email Email

On the back of its major brand relaunch, AAT Kings ( has enriched its 2014/15 Australia program by including even more immersive food and wine experiences as well as deepening its cultural offering to provide guests with a unique perspective on the places they visit.

Reaffirming its position as Australia’s favourite guided holiday company, AAT Kings aims to offer something for everyone and has introduced a fly-around guided holiday of the east coast as well as partnered with Great Walks of Australia in Tasmania to add a new dimension to its range of travel styles.

Anthony Hayes, Global Managing Director, AAT Kings said: “For Australians, travelling is not just about seeing sights and ticking off boxes, it’s about really getting under the skin of the destinations we visit and there’s no better way to do this than by travelling with our warm, friendly and enthusiastic Tour Directors, Driver Guides and staff. Putting a smile on people’s faces are our team of experts who embody everything that’s great about Australia. Their down-to-earth, authentic personalities make for a unforgettable holiday as they take your clients off the beaten track allowing them to experience these places like a local.

“As a result, we’ve put our people at the heart of our brand and have chosen to make these Aussie characters an integral part of everything we do. Their advice and memorable moments are shared throughout the pages of our new brochure to reflect the experiences that our guests will have when travelling with us.

“To help bring Australia to life, we’ve gone to great lengths to unearth new and unique ways for people to discover their own backyard with the Australia program providing agents with a comprehensive go-to-guide to really sell domestic holidays to the local market. We’ve also added a great Early Payment Discount of up to 7.5% across our Australian guided holidays for those clients who get in early and pay-in-full by 27 January, 2014.

“Given that Australia is such a large country, we’ve created the 10-day Sydney, Reef and Rainforest guided holiday – a fly-around trip ideal for people short of time that takes in Sydney, Hamilton Island, Cairns, Port Douglas and the Great Barrier Reef. To broaden the way in which our guests experience Australia, we’re also working with several new partners including Great Walks of Australia in Tasmania to offer something to suit the more active traveller.”

Appealing to the palates of Australians, AAT Kings’ Tour Directors will take clients on a culinary journey through Adelaide Central Markets where they’ll meet local growers and taste their produce, visit the original Jacob’s Creek winery in the Barossa Valley for a sensory experience into the history of producing award-winning wines, and discover the unique art of making cheese at Ashgrove Farm in Tasmania where they’ll sample a selection of locally grown varieties. New for 2014 is a special You’re Invited dining experience on Bondi Beach where guests will receive an exclusive tour through Australia’s oldest surf life saving club, meet many of its characters then dine at the iconic North Bondi RSL that overlooks one of Australia’s most popular beaches.

The leading travel brand’s people are truly passionate about Australia and will help peel back the layers of the destinations your client visits with AAT Kings’ range of cultural experiences that have been built into the 2014/15 program. From experiencing a traditional Aboriginal ‘smoking’ ceremony and joining a local Indigenous expert on a walk through the mystical Mossman Gorge rainforest, to rolling up their sleeves and learning the tricks of the trade on a working sheep farm outside Canberra, AAT Kings provides guests with tangible experiences to create lasting memories.

Hayes continued: “As part of the brand relaunch, we wanted to demonstrate our extensive offering across the country and further enhance our guest service. Therefore, on many of our guided holidays throughout each state, we’ve reduced the number of driving hours and have incorporated more free time in the right places so clients can get the most out of their time away.

“With a clear distinction in accommodation standards available in Queensland, we’ve introduce our Best Buys product to the sunshine state letting clients choose the holiday that is most suitable to their budget. In addition, we’ll now offer our popular “Included Choice” experiences on three of our Australian itineraries allowing guests to tailor their holiday to their interests.”

Whether your client prefers travelling by coach, train, plane, helicopter, river cruise, on a camel or by foot, AAT Kings 2014/15 brochure offers more ways for them to experience Australia. With a touring style included to suit almost everyone, the leading guided holiday company has also streamlined its suite of products to offer; five star AAT Kings Inspiring Journeys boutique, small group itineraries, four star signature AAT Kings Guided Holidays, Short Breaks and Day Tours, and three star  Aussie Adventure small group, affordable tours.

Sporting the new logo and imagery, and celebrating a genuine focus on providing brilliant guest service, the fresh-faced 2014/15 Australia brochure will roll out to agencies nationwide from this week. To download a copy of the new program, see

For more information, visit, call 1300 556 100 or speak to your local sales manager. Follow us on Twitter @AATKings or Facebook

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