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AAT Kings re-births Downunder Adventures as Aussie Adventures

April 1, 2014 Tour Operator No Comments Email Email

AAT Kings is offering an expanded Aussie Adventures programme in Sydney, the Top End and South Australia as the Downunder Adventures brand is folded into the company’s main budget product, Aussie Adventures.

“As part of AAT Kings re-branding last year, we embraced Aussie Adventures as a key product under the AAT Kings umbrella brand.  Re-branding our Down Under Adventures product to Aussie Adventures is the next important step in growing our Aussie Adventures story in Australia,” says AAT Kings Managing Director Anthony Hayes.

“Aussie Adventures continues to go from strength to strength. Aussie Adventures is now represented in the Top End, Sydney and Kangaroo Island.  And this is just phase one of an exciting growth plan for the budget part of our business.

“AAT Kings’ Aussie Adventures product has grown in response to market demands for affordable soft adventure product, and has been strongly supported by domestic and international industry partners,” says Hayes.

“Day Tours, Short Breaks, Guided Holidays – no-one else has it covered the way AAT Kings does, so we’re delighted to offer more AAT Kings Aussie Adventures options so our guests can experience Australia on a budget,” says AAT Kings Head of Day Tours Jody Grossfeldt.

This is the latest move in AAT Kings expansion of its Day Tours programs following the acquisition of APT Day Tours business in Australia in July 2012.

For more information, visit www.aatkings.com/aussie, call 1300 721 365 or speak to your local sales manager.

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