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Aberdeen Street Social is now taking reservations

May 20, 2014 Food & Beverage No Comments Email Email

The much anticipated Aberdeen Street Social opens on 22 May and is now taking reservations.

Raw Hokkaido scallops, dashi jelly, apple, shiso, wasabi and avocado

Raw Hokkaido scallops, dashi jelly, apple, shiso, wasabi and avocado

The concept is a collaboration between entrepreneur Yenn Wong and Michelin star Chef Jason Atherton and is located at PMQ, a new landmark of Hong Kong’s creative ecology. Following on his recent highly successful openings in London, Aberdeen Street Social will serve Atherton’s modern British cuisine, creatively playful cocktails and outstanding desserts in a very ‘social’ atmosphere. Doors open for dinner on 22 May, with lunch service starting from 27 May.

“The concept of Aberdeen Street Social, from the interiors to menus and service style, encourages customers to be active and engage in social activities over drinks or a meal. We want to offer a quality, enjoyable experience without the fuss,” says Atherton.

Down Mexico Way

Down Mexico Way

Upstairs houses a contemporary restaurant inviting an intimate dining experience, with a private room and balcony overlooking the gardens. Downstairs is a Cocktail Bar and a more buzzy all-day space for casual dining inside or on the outdoor patio which spills out to landscaped gardens. Also on the premises is Sweet Social, a unique retail shop opening on the garden level on 27 May. A destination in its own right, Sweet Social is set to be the new go-to for home-made pastries, gelati, chocolates and beverages, to enjoy at the venue or take away.

Heading up the culinary team at Aberdeen Street Social is Executive Chef Chris Whitmore who has worked with Atherton since 2005, first as Sous Chef at Gordon Ramsay’s Maze in London and subsequently as Opening Chef for Jason Atherton Restaurant Group. “We wanted to bring Hong Kong a taste of traditional British cooking methods presented in a modern way, using globally sourced premium ingredients to create exceptional British fare,” says Chef Whitmore.

On the menu upstairs are dishes ‘To Start’ such as Raw Hokkaido scallops, dashi jelly, apple, shiso, wasabi and avocado(HK$228) and the Roasted quail breast, confit leg, sautéed foie gras, peach chutney, Chinese almonds (HK$245). ‘To Follow’ try the Pork chop, pumpkin and orange puree, pine nut dressing, endive, and roasted Shimeji mushrooms (HK$325) or Snapper, clams, cauliflower and lemon, sauce meunière (HK$268). Guests interested in a ‘Bespoke Menu’ (HK$958) will be offered a seven course menu, crafted for the table by the Chef, featuring menu favourites and the best ingredients of the season.

Green appleå & umeshu, Japanese green pea crunch

Green appleå & umeshu, Japanese green pea crunch

‘To Finish’, options include JAAL 75%, a combination of home-made chocolate, banana, calamansi and Madras curry and theBlueberry made with “Lapsang” smoked tea, milk textures, mascarpone, maple whisky. All desserts on the menu are priced at HK$110. Diners may also choose from a selection of cheese (3 cheeses – HK$158 or 5 cheeses – HK$198) from Neal’s Yard Dairy if they prefer something savoury to end the meal.

The desserts at Aberdeen Street Social are by Executive Pastry Chef Andres Lara, a pastry maestro with considerable experience at Michelin starred establishments. Trained at the prestigious French Pastry School in Chicago, he did a stage at elBulli, and in 2007 was Pastry Chef for a year at the highly acclaimed Noma. Before coming to Hong Kong he held the role of Group Pastry Chef for Jason Atherton Restaurant group, based at Pollen Singapore and helping set up Atherton’s new restaurants around the world.

Roasted quail breast, confit leg, sautéed foie gras, peach chutney, Chinese almonds

Roasted quail breast, confit leg, sautéed foie gras, peach chutney, Chinese almonds

Downstairs, a special menu of quintessentially British ‘Bar Bites’ are perfect for lunch or a light dinner and even to accompany afternoon coffee or evening cocktails. Dishes include Crab doughnuts (HK$88), Marinated salmon, green bean and radish salad(HK$168); Breville toasty, snails, black pudding, cheddar cheese and parsley aioli ((HK$98), Wood fire oven cottage pie, topped with horseradish mash (HK$188) and Pastrami sandwich, pickled cabbage, Russian dressing (HK$128).The downstairs menu also includes a selection of 5 Pizzas including  Chorizo, Iberico ham (HK$118) and Smoked onion, goat curd, king oyster mushroom (HK$108).

Aberdeen Street Social’s wine menu has been specially curated by Laure Patry, Jason Atherton’s group Executive Head Sommelier, to complement his cuisine. The list of over 200 wines focuses on small domaines from around the world, some exclusive to Atherton’s group of restaurants.

Snapper, calams, cauliflower and lemon, sauce meunière

Snapper, calams, cauliflower and lemon, sauce meunière

At the Bar, Manager Neil Rivington brings with him his passion and knowledge about cocktail culture, as well as his cheeky, people-loving personality. “We are serious about our drinks but we like to have fun with them, especially the names and little stories as to how they came about. I like to add a personal touch to each cocktail… creating an enjoyable experience for the guest as soon as they begin reading the menu to when they order their favourite cocktail or talk about their preferred spirits,” comments Rivington, who previously worked at London’s celebrated La Bodega Negra and Soho House.

The unique retail shop Sweet Social, headed up by Chef Lara, offers freshly baked pastries, gelati, homemade chocolates and beverages that can either be enjoyed at the venue or to take away. “Sweet lovers will find that we adopt a modern free thinking approach to desserts while still keeping our roots in the classics. Just as with the savoury menu, it’s the idea of taking something familiar but giving it an unexpected twist,” says Chef Lara. The take away outlet also features pizzas and displays a selection of tasty sandwiches and fresh salads that change regularly.

The Bloody English

The Bloody English

The interiors are designed by the award-winning, Shanghai-based Neri & Hu to be a bright and airy ‘social’ venue featuring outdoor terraces on both floors and a garden terrace around the property. “We decided to rejuvenate the convivial spirit within the ancillary building of what was once the Junior Police Clubhouse at PMQ by creating an ambient atmosphere to encourage creative minds to gather and interact with each other,” says founder of NHDRO, Lyndon Neri.

Completing the social experience, Managers’ uniforms and accessories are from Black Fleece by Thom Browne, a young British fashion brand with an innovative and modern, yet rooted, voice, rounds off this British experience with flair.

Aberdeen Street Social is the newest concept of Yenn Wong’s JIA Group, which also includes 208 Duecento Otto, 22 Ships, CHACHAWAN, Duddell’s and Ham & Sherry.

Key Dates:

22 May – Open for dinner

27 May – Open for lunch

27 May – Sweet Social retail shop opens

31 May – Open for brunch

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