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Aberdeen Street Social opens at PMQ in mid-May

April 22, 2014 Lifestyle No Comments Email Email

Recognising that Hong Kong is the social hub of Asia and always ready for new concepts, entrepreneur Yenn Wong and Michelin star Chef Jason Atherton join forces once again to launch Aberdeen Street Social, the new social destination in Hong Kong. 

Set within PMQ, a new landmark of Hong Kong’s creative ecology, Aberdeen Street Social will serve Atherton’s modern British cuisine, creative cocktails and outstanding desserts with great service in a very ‘social’ atmosphere.  image002

Yenn Wong, founder of the JIA Group,  which in Hong Kong includes 208 Duecento Otto, 22 Ships (Michelin Bib Gourmand), Duddell’s (1 Michelin-star), CHACHAWAN and, most recently, Ham & Sherry, has an uncanny knack of staying ahead of the trend. Jason Atherton, the celebrated British chef of Pollen Street Social fame and protégé of Ferran Adrià and Gordon Ramsay, uses his passion for food and iconic innovative flourish to shake up the culinary scene. Together, they make a formidable partnership.

“We are thrilled to be part of the iconic PMQ, a historic building and all-round venue for new experiences and inspirations. It is always great to work with Jason Atherton and we are excited to bring this new social concept to the dining scene here,” says Yenn.

PMQ stands for Police Married Quarters and the 2-storied 1950’s building in which Aberdeen Street is located was previously a school for the children of police families. The interiors of Aberdeen Street Social are designed by the award-winning, Shanghai-based Neri & Hu, to be a bright and airy ‘social’ venue featuring outdoor terraces on both floors and a garden terrace around the property. The upper floor houses a contemporary restaurant for an intimate dining experience, with a private room and balcony overlooking the garden below. The ground floor features a more casual restaurant and bar and with outdoor dining on its front terrace which spills out to landscaped gardens. It also features Sweet Social, a retail shop for pastries, gelati, homemade chocolates and beverages.

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Recently appointed as Food and Drink Ambassador for Great Britain by Prime Minister David Cameron, it’s no surprise that Jason Atherton brings traditional British cooking methods presented in a modern way to Hong Kong, spreading the message of his home country through his passion for food. “Aberdeen Street Social will be the epitome of deformalised fine dining with modern British food. Upstairs, you can enjoy lunch, dinner and even a bespoke menu in an intimate environment. It’s stylish without being stuffy and I love that! Downstairs is a more casual, buzzing all-day space for easy dining or just hanging out with friends over coffee or cocktails” says Jason.  “A unique feature will be our retail shop Sweet Social which is headed up by our Group Executive Pastry Chef, Andres Lara who I am sure will be making the sweet-toothed of Hong Kong very happy!” he continues.   Offerings from Sweet Social can be enjoyed at the venue or to take away.

Heading up the culinary team at Aberdeen Street Social will be Executive Chef Chris Whitmore who has worked with Atherton since 2005, first as Sous Chef at Gordon Ramsay’s Maze in London and subsequently as Opening Chef for Jason Atherton Restaurant Group, assisting him in setting up his new eateries around the world, including 22 Ships and Ham & Sherry in Hong Kong.

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