This Art Week, ZUMA Hong Kong is painting the town rainbow with their colourful collaboration withAbsolut and UK Artist James Ostrer on an Absolut Art Bar. From Monday 21 March through Monday 28 March, the lounge will be buzzing with funky art installations, vibrant cocktails and special musical guests for what is sure to be one of Hong Kong’s best weeklong events, After Art.
The collaboration will bring James Oster’s immersive Guru Jimmy’s Absolut Ashram of Spirituality to the Landmark-based Bar and Lounge. Guru Jimmy has been given carte blanche to create his Absolut Art Bar. Inspired by the artist’s outlook that the future is not a given, and that all people should have the right to create their own, Guru Jimmy has created an Art Bar that gives way to a type of spiritual transcendence he feels should be available to the masses. Guru Jimmy says, “One mouth full doesn’t man another one needs to be empty.” The Absolut Art Bar at ZUMA is an extension of the Art Bar at Art Central this year.
Guru Jimmy’s Happy Ending, Guru Jimmy’s Liquid Asset, Guru Jimmy’s Happy Inner Selfie, Guru Jimmy’s Absolute Spirituality all at ZUMA Hong Kong
ZUMA’s lounge will also display Ostrer’s critically acclaimed body of work, Wotsit All About, a photo series referencing icons of contemporary sugar worship; Ostrer’s imagined result of a corrupted globalization and increasingly dangerous methods of food production.
To ensure that guests have an immersive experience, ZUMA’s Bar Development Manager Arkadiusz Rybak has created unique, rainbow-inspired cocktails based on the guidelines of Guru Jimmy and using only natural sugar to combat the sugar addiction showcased in Wotsit All About. Available for HKD100, the cocktails include Guru Jimmy’s Happy Inner Selfie (red cocktail made from Absolut with pomegranate, cinnamon and yuzu), Guru Jimmy’s Happy Ending (orange cocktail made with Absolut and kumquat), Guru Jimmy’s Liquid Asset (green cocktail made from Absolut with kiwi and pandan leaf) and Guru Jimmy’s Absolute Spirituality (indigo cocktail made from Absolut infused with flowers, blueberry and cardamom). Guests who present their Art Central or Art Basel tickets at ZUMA’s bar will receive a complimentary cocktail after the purchase of their first beverage from 8pm throughout the week.
Guru Jimmy’s Happy Inner Selfie cocktail at ZUMA Hong Kong
To pair with the vibrant cocktails, Executive Chef Sam Wilkes has created an extensive food menu with limited-edition sushi, robatta and tempura dishes. Guests can experience pop art on a plate with eye-catching sushi platters featuring seasonal, fresh fish accented with the vibrant colours of fresh flowers and hand-picked herbs.
ZUMA is excited to welcome guest DJ Adrien Callier from ZUMA Dubai to ensure that the week’s events are complemented by colourful beats, and a musician will join him on select nights to add even more excitement to the evenings.
Guru Jimmy’s Happy Ending Cocktail at ZUMA Hong Kong
ZUMA’s week-long schedule of After Art events includes:
Monday, 21 March: “After Art” opening featuring DJ Adrien Callier; 7:00pm
Tuesday, 22 March: “After Art” party featuring DJ Adrien Callier; 7:00pm
Wednesday, 23 March: “After Art” party featuring DJ Adrien Callier; 7:00pm
Thursday, 24 March: Meet Guru Jimmy and enjoy a live performance at ZUMA Bar and Lounge complimented by the sounds of DJ Adrien Callier and a live musician; 7:30pm
Friday, 25 March: “After Art” party with DJ Adrien Callier and a live musician; 7:00pm
Saturday, 26 March: “Saturday Session” takes on a new form as “Art Session” featuring sounds from DJ Adrien Callier
Guru Jimmy’s Liquid Asset Cocktail at ZUMA Hong Kong