The vibrant capital of the United Arab Emirates (UAE), Abu Dhabi, is set to be beamed into the homes of well over one million Aussie viewers tonight as one of the hottest television franchises around the globe, THE X FACTOR Australia, descends on the city to film the contestants in some of the emirates’ most spectacular locations.
Perfectly timed with the launch of TCA Abu Dhabi’s annual brand campaign, THE X FACTOR Australia will broadcast its Super Home Visits from Abu Dhabi on 24th September, the first time the show has visited the Arabian Peninsula.
TCA Abu Dhabi Director of promotions & overseas offices, Mubarak R. Al Nuaimi said, “We are thrilled to partner with THE X FACTOR Australia and Etihad Airways, the national airline of the UAE, to promote our emirate and entice Australians to discover the culturally diverse destination that is Abu Dhabi”.
Viewers will see the emirate come to life as 24 contestants visit several iconic attractions across Abu Dhabi including one of the largest waterparks in the UAE, Yas Waterworld, the luxurious Observation Deck at 300 located at Jumeirah at Etihad Towers Hotel, the exclusive Saadiyat Beach Club and the mega shopping oasis that is Yas Mall.
Contestants and judges will also experience the majesty of Yas Links; Arabia’s only true links golf course. Set among rolling hills and delicate mangrove plantations, Abu Dhabi has an outstanding golf offering, with Yas Links taking the lead as one of the best courses on offer.
“We’ve seen strong growth from the Australian market with a 10% increase in yearly arrivals over the past year. Our involvement in X FACTOR Australia has enabled us to showcase Abu Dhabi, introduce newcomers to our renowned hospitality and demonstrate the diversity of the destination, with the hope to further increase the number of Australian tourists making the trip to Abu Dhabi”, Al Nuaimi continued.
The partnership between Abu Dhabi Tourism & Culture Authority, Etihad Airways and the various stakeholders in Abu Dhabi including Crowne Plaza Abu Dhabi Yas Island was secured through the authorities International Media Program.
The X Factor Australia is a Fremantle Media production for the Seven Network.
For more information about Abu Dhabi, please visit www.visitabudhabi.ae.