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AC Hotel Miami Beach Partners with Local Spirits Guru Jen Massolo to Launch Innovative Beverage, Food and Lifestyle Program

April 30, 2015 Hotel News No Comments Email Email

Marriott International, Inc. announced today the launch of the AC Hotel Miami Beach’s“Miami CULTure Project,” a collaboration program with Miami artists and influencers. 6a0128763ee05d970c01b7c780b3d2970b-800wiPictured: Jen Massolo, photo credit: Mary Beth Koeth

“Beyond the sun, beach and Art Deco lined streets, there is something special in the air that makes Miami a culture of its own,” said Toni Stoeckl, VP Lifestyle Brands of Marriott International, Inc. “With this program, AC Hotel Miami Beach will look to capture Miami’s essence and bring an authentic experience to guests through the voices and creativity of its people.”

AC Hotel Miami Beach has partnered with local spirits guru Jennifer Massolo, Founder of The Liquid Projects.  Massolo will lend her lauded expertise to design the innovative beverage, food and lifestyle program for the European-based hotel brand, set to open in Spring 2015 at 29th Street and Collins Avenue.

Based on her over 20 years in the industry, Massolo will develop a creative beverage and food concept that will reflect the local offerings of Miami while embracing AC Hotels’ Spanish roots.  Conveyed through the AC Lounge, the heart of the hotel’s experience, guests and locals will gather in a vibrant, yet laid-back environment to drink and dine, day or night.

According to Massolo, “The beverage and food program will have a local focus with many of the vendors sourced from regional artisans, such as Miami Smokers and Florida-based brewers. While the craft cocktail program will embrace an array of the finest local and international craft spirits, utilizing the freshest ingredients and garnishes, the bar will also integrate the highly efficient and modernized process of batching.” The movement towards batched cocktails, a method that mirrors AC Hotel’s “no-nonsense” approach without compromising quality and innovation, ensures precision in composition.

The beverage program will feature several nods to Spanish culture while incorporating current national trends.  A vast wines-by-the-glass program will allow for ample pairing opportunities with the brand’s signature Spanish-style tapas menu and will include interesting additions, such as Sherry and Vermouth, and two sizes of pours. Massolo will also look to offer an abundance of world whiskies and a gin and tonic menu.

Like the hotel itself, the relaxed, yet sophisticated atmosphere of the AC Lounge will be a go-to destination for guests and locals seeking a welcoming environment to meet over craft drinks and flavorful bites. At the helm of the lounge, the AC Culturalist, will serve as head bartender providing guests with perfectly poured cocktails and local insights. The hotel also plans to work with Massolo on developing the program for the rooftop pool deck and for the unique, third floor outdoor lounge that will include ping pong, billiards, bocce ball and movie screenings under the stars.

The seven story, 150-room property is developed in partnership with Miami’s Robert Finvarb Companies. The design-led hotel, inspired by the fashion houses of Milan, will blend European style and simple lines to create a comfortable atmosphere for guests. Miami-based Kobi Karp Architecture will bring the vision to life, providing an energetic vibe in the hotel while still encouraging exploration of the city beyond four walls. The AC Lounge, Kitchen and Library offer communal, multi-functional spaces for work and play. Additional amenities include a fitness center and 270 square feet of meeting space. On-site parking, complimentary Wi-Fi, a vibrant rooftop pool and beach access will round out the hotels offerings.

To learn more about AC Hotels by Marriott or to book your inspired experience at AC Hotel Miami Beach, please visit

AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. AC Hotels currently offers a portfolio of more than 75 hotels throughout Spain, Italy, Portugal and France, along with New Orleans and Kansas City.  More than 50 additional hotels are expected to open within the next three years throughout the U.S. and Latin America.

Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, the Autograph Collection, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for approximately 25 percent of the company’s system-wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.

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