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Accor catering to festive needs

October 24, 2013 Headline News, Hotel News No Comments Email Email

egtmedia59Accor Hotels in Australia will celebrate Diwali by catering to specific cultural needs to lure select market clients. The festival of lights will be celebrated at the 12 hotels that have adopted Indian Optimum Service Standards (IOSS) to attract guests from its fast emerging market.

Simon McGrath, Chief Operating Officer Pacific, Accor said: “Accor is the first hotel group in Australia to introduce these service standards, which enable accredited hotels to meet the high service expectations of Indian guests year-round”.

Indian travelers in Australia will be welcomed with celebrations of the festival of lights at Accor hotels.  The five day celebration will light up from Sunday 3rd November.  Hotel lobbies will dazzle with stylish arrangements of candles and Rangoli motifs. Food service will include traditional sweets and savoury treats, special breakfast and dinner menus with Indian costumes and entertainment. Mercure Sydney will celebrate Diwali, festival of lights

Guests at Mercure Sydney will enjoy traditional festive dishes with restaurant staff dressed in festive attire. High Tea at The Menzies will incorporate Indian sweets; Novotel Sydney on Darling Harbour is offering an Indian-style vegetarian menu for the Sunday night and Novotel Melbourne on Collins will entertain guests with Bollywood movies playing in the bar.

Special food offerings continue in Queensland with Sofitel Gold Coast, Sofitel Brisbane Central, Novotel Cairns Oasis Resort and Mercure Cairns Harbourside; all modifying their breakfast or dinner menus to suit the festive theme.

McGrath said: “We have been very fortunate to build up some great relationships with our Indian partners and have already seen the impact that our Indian Optimum Service Standards (IOSS) have made in terms of bookings.”

12 of the Accor hotels in Australia have so far implemented Indian Optimum Service Standards offering.

These include Sofitel Gold Coast Broadbeach, Sofitel Brisbane Central, The Fairmont Resort MGallery, The Menzies, Novotel Melbourne on Collins, Novotel Sydney Darling Harbour, Novotel Brighton Beach, Novotel Cairns Oasis Resort, Mercure Sydney, Mercure Cairns Harbourside, Ibis World Square, Ibis Sydney Darling Harbour and Novotel Queenstown Lakeside in New Zealand.

IOSS services at Accor hotels include translation of hotel welcome kits, menus and business cards, Indian meals in the restaurant, Indian adaptor plugs and TV channels and newspapers to make guests from India feel at home.

In addition, regular training and education programs are held for staff to learn basic Indian greetings and cultural practices so they can better understand and serve these guests.

The hotel group is planning to boost the number of IOSS accredited hotels from 12 to over 20 by 2014.

According to Tourism Australia statistics, Indian visitor arrivals to Australia had increased by 8.7 per cent for the year ended July 2013. Majority (96,380 of total 165,000) travelers were leisure travelers. India is the 10th largest inbound market for Australia.

McGrath said: “Our hotels have experienced an uplift of 42 percent growth in overall room nights from our key Indian operators in the past 12 months. We expect this growth to continue with the new Air India flights on Delhi-Sydney-Melbourne route launched in August, in addition to regular one-stop flights through key Asian ports.”

Written by : Anand & Madhura Katti

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