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Accor signs on as official hotel partner for Corroboree 2013 in Sydney

September 28, 2013 Corporate No Comments Email Email

Australia’s largest hotel group has reinforced its commitment to Aboriginal and Torres Strait Islander Australians, confirming its support as official hotel partner for the inaugural Corroboree festival to be held in Sydney this November.
A celebration of Indigenous heritage and contemporary Aboriginal culture, Corroboree will be held over 11 days from 14 – 24 November 2013. Many of Accor’s 15 hotels across Sydney will be involved as key accommodation and promotional partners during the event, including the Sebel Pier One Sydney, Mercure Sydney, Novotel Sydney Central, Ibis World Square, The Sebel Surry Hills Sydney, and the Mercure Sydney Potts Point.

Simon McGrath, Chief Operating Officer of Accor Pacific said, “Accor is honoured to be able to support this significant inaugural festival, which we’re confident will become an important annual event on Sydney’s arts calendar.

“Corroboree has been created to promote greater understanding, appreciation and enjoyment of Australia’s Indigenous culture. Accor’s own corporate vision to at once celebrate and raise the profile of indigenous ambassadors and their culture, both at work and in a broader community context, so the festival is a natural alliance for us.”

Corroboree is expected to draw some 55,000 visitors to Sydney from NSW, interstate and internationally over the next three years.

The festival program will include visual arts, literature, music and performing arts, seminars, performances and exhibitions. In addition the event will feature ‘‘culture camps’’ bringing children into the city from regional NSW, and artists and art workers’ workshops.

Mr McGrath added, “With our commanding position in the tourism sector, Accor is always proud to support new platforms to promote Indigenous culture, and to take a leadership role in developing new opportunities for Aboriginal and Torres Strait Islander Australians.

“We currently achieve this with the support of organisations as diverse as Reconciliation Australia, Tourism Australia, Mission Australia, Ayres Rock Resort, Supply Nation, the NRL and the Australian Indigenous Mentoring Experience (AIME), but we’re very excited to working with Corroboree as our newest collaborator in an arts and culture capacity.”

For the past 13 years Accor has been widely recognised for its involvement in Indigenous employment programs and community groups. With a commitment to actively seeking, training and hiring Aboriginal and Torres Strait Islander employees, Accor held 20 Indigenous Employment Training Programs around Australia in 2012 which saw the successful employment of over 100 Indigenous career seekers employed in a variety of positions within Accor. The group was consequently awarded the 2012 Corporate Partner Award by the Aboriginal Employment Strategy for its positive contribution to Aboriginal and Torres Strait Islander people in the local community.

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