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Accor Thailand Appoints New Director Of Loyalty And Communications

March 24, 2015 Appointments No Comments Email Email

Accor, the leading hotel operator in Asia Pacific and Thailand, announced the appointment of Valerie Marina Barrios as the Director of Loyalty and Communications for Accor Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines. Valerie will be responsible for Accor’s loyalty programs and campaigns. She will also manage the corporate communications for the region.

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After receiving an MBA from Northwestern University’s Kellogg School of Management, she held several positions with various branding and consulting firms, both in the US and Thailand, and is an expert in brand marketing and public relations. Most recently, she was the Chief Marketing Officer for Lebua Hotels & Resorts where she oversaw the global branding, marketing and public relations for the group.

Accor has 97 hotels, under 9 brands, in Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines, consisting of 21,963 rooms and is poised to add another 34 hotels over the next 4 years.

Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.

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