Tennis Australia has joined forces with AccorHotels as an Official Partner of the Australian Open in a move to deliver an enhanced customer service experience for tennis fans.
The three-year partnership will see AccorHotels provide a dedicated concierge service to Australian Open fans, customer service training to staff in the media and player information hubs, host key events in both Australia and Asia, and provide exclusive benefits to members of its Le Club AccorHotels loyalty program.
“The Australian Open is a pinnacle sporting event in the world and we are honoured to be named as Official Partner for the event as well as the Official Partner for the Australian Open Asia Pacific Wildcard event,” said Simon McGrath, AccorHotels Chief Operating Office, Pacific.
“This year the Australian Open attracted more than 700,000 people to Melbourne Park and reached a global viewing audience of 370 million worldwide. We are delighted that our partnership will also extend to China for the Australian Open Wildcard event, which will deliver AccorHotels branding and hospitality across the region.
“The Australian Open attracts hundreds of thousands of visitors to Australia each year and we are proud to be associated with an event of this calibre,” Mr McGrath continued. “AccorHotels has a strong history of supporting sporting excellence in Australia and this partnership is the perfect way for us to promote Australia as a great travel destination and share our passion for customer service, while giving our loyalty members unique access to one of the world’s landmark sporting events.”
Tennis Australia Commercial Director Richard Heaselgrave said, “We are delighted to welcome AccorHotels as an Official Partner.
“AccorHotels leads the world in customer service and we’ve jumped at the chance to work closely with their team to deliver five-star service to our fans, our players and the more than 600 media covering the event from all corners of the globe.
“This unique partnership will also deliver on our Asia Pacific focus as we continue to stage major events across the region,” Mr Heaselgrave continued.
AccorHotels is the largest hotel operator in Australia, with 200 hotels including over 30 in Victoria alone and more than 645 in Asia Pacific. The group will host seven information hubs at Melbourne Park during the event.