For one week and in seven countries, AccorHotels has tweeted a welcome to users of the hashtag #Myfirsttweet on the Twitter platform, in an unconventional and unprecedented way.
As a pioneering brand in digital hospitality, AccorHotels.com has decided to bring the signature of its “Feel Welcome from the first click” advertising campaign to life by conducting an unprecedented international operation on Twitter. For the first time, a brand has spoken to new Twitter users, welcoming them in a personalised way.
For one week, from 4 to 8 April, new Twitter users who published their first tweet with the dedicated hashtag #Myfirsttweet were sent a welcome message from AccorHotels.com. In order to warm up this welcome, the brand has decided to offer a personal attention that evokes a hotel stay in the form of a bathrobe embroidered with their Twitter username. This operation took place simultaneously in seven countries thanks to community managers who personally responded to each user in: Germany, Australia, Brazil, Spain, France, Italy and the United Kingdom.
“We are delighted to have welcomed the new Twitter users and to have been their first follower. It has enabled us to promote our brand in our key markets and to illustrate our signature in a completely unprecedented and exclusive way. This operation perfectly illustrates our group’s positioning and its digital platform: the most welcoming hotel brand in our establishments, on our websites and now on Twitter! » explains Emilie Vazquez, VP Marketing e-commerce.