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AccorHotels elevates the resort experience to give loyal customers more

October 7, 2015 Loyalty No Comments Print Print Email Email

In an industry first, AccorHotels has launched a new MyResorts program of benefits and inclusions aimed at its Le Club AccorHotels loyalty members to help enhance their stay at more than 100 of the group’s resorts across Asia Pacific.

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The program includes a comprehensive suite of benefits including MyGlass, My Kids, My Connect, My Host and more, with a range of inclusions and rewards – some free, some for a nominal fee – that will ensure best value for money and enable members to experience more of their destination.

One of the signature elements of the program is My Glass, whereby for a small fee members can enjoy unlimited soft drinks, juice and water all day long and two hours of free-flow house wine and beer (even cocktails in some resorts).

Another is My Kids, which, for a set fee includes everything you need to ensure your children have a fun stay including a welcome gift, kids meals and drinks all day long, a surprise treat each day, free in-room kids movies and free activities at the Kids Club. The activities on offer at the Kids Clubs have also been enhanced and will include more local arts and crafts, treasure hunts, natural trails and things like tree planting, where children can learn about the environment and get a certificate of ownership for their tree. They can even come back to see how it grows over the years.

“We are one of the largest resort operators in the world and with more than 100 beautiful resorts across Asia Pacific, we wanted to help our members have a better stay and take the work out of their planning,” said Javier Cedillo-Espin, Senior Vice President Loyalty and Guest Experience. “We wanted to focus on a program of rewards and inclusions that will give our members tangible and meaningful benefits that help them get more of the good things in life.

“Many of our members are business travellers who are frequently away from their families, so this program gives them something special they can share with their loved ones during a resort holiday to create lifetime memories.”

Depending on their status level, there are other inclusions such as premium high-speed wifi for as many devices as they like including for their family members, early check-in and late check-out, upgrades for gold and platinum members, a dedicated MyHost to take care of all their arrangements during their stay and, for platinum members, the ability to extend their privileges to a family member or friend staying at the same resort.

“This program is about more than just a few simple benefits – we have also changed the essence of how we cater to and look after our loyalty members and I believe the MyResort offerings will help set Le Club AccorHotels apart from its competitors,” continued Mr Cedillo-Espin.

Le Club AccorHotels is free to join and includes more than 2800 participating hotels worldwide in 92 countries across the Sofitel, Pullman, MGallery, The Sebel, Novotel, Mercure, Adagio, ibis, ibis Styles and Thalassa Sea & Spa brands. Benefits include a VIP welcome on arrival, exclusive offers throughout the year, advance access to discounts of up to 50% several times a year, as well as a range of exclusive private events such as concerts, sporting shows, celebrity events and more. Best of all, if you stay with AccorHotels just once a year your points will never expire.

Le Club AccorHotels was named the Best Hotel Loyalty Program for 2015 in the prestigious Freddie Awards for Asia Pacific/Oceania/Middle East/Europe and Africa and also was voted as having the best hotel loyalty program promotion for the year.

For a full list of AccorHotels resorts in Asia Pacific go to www.accorhotels.com

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