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AccorHotels’ leading Novotel brand selected for Melbourne South Wharf Hotel

May 4, 2017 Hotel Developments No Comments Email Email

Reaffirming its position as a leading internationally-renowned hotel brand, AccorHotels’ Novotel has been selected by Middle East hotel owner and developer, Action Hotels Group plc (Action) for a new 4-star hotel to be developed next to the Melbourne Convention and Exhibition Centre.

For over 50 years Novotel has maintained global relevance and growth in the hotel sector, which is confirmed by LSX-listed Action who have chosen Novotel to headline their latest investment to further bolster the Australian tourism industry on Melbourne’s iconic South Wharf.

The new-build 347-room Novotel Melbourne South Wharf will be the fourth hotel development between AccorHotels and Action to open in Australia, following the new build ibis Styles Brisbane Elizabeth Street (2016) and ibis Melbourne Glen Waverley (2007) and acquisition of ibis Budget Melbourne Airport (2015). Globally the two groups are partners on nine hotels.

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