Global Travel Media » Blog Archive » Accorhotels’ Luxury & Upscale Brands Booming

Home » Hotel News » Currently Reading:

Accorhotels’ Luxury & Upscale Brands Booming

June 19, 2017 Hotel News No Comments Email Email

Through strategic investment, exceptional brand management and effective business operations, AccorHotels has established itself as a leader in the global luxury market with a dedicated portfolio that includes many of the world’s most prestigious luxury and upper upscale brands. These brands include Raffles, Fairmont, Sofitel (with Sofitel Legend & SO Sofitel), MGallery, The Grand Mercure, Pullman and Swissôtel. The portfolio encompasses more than 525 hotels in over 70 countries with approximately 130,000 guestrooms.

Notable flagships worldwide include Raffles Singapore, Le Royal Monceau Raffles Paris, Fairmont Grand Del Mar, The Savoy, Sofitel Legend The Grand Amsterdam, Sofitel Vienna Stephansdom, SO Sofitel Bangkok, MGallery Molitor Paris, MGallery Hotel Royal Hoi An, Pullman Park Lane Hong Kong, and Swissôtel  The Bosphorus, to name a few.

Some of the differentiators of this luxury division within AccorHotels include meaningful guest engagement, delighting and surpassing customer expectations with memorable experiences and high-touch service which is always thoughtful and consistently personalized.  With world-leading luxury and upper upscale brands, AccorHotels is also the steward of an extraordinary collection of remarkable hotels, iconic properties and grand landmarks as well as having a unique structure, comprised of a central team of experts dedicated to successful brand management and regional resources focused on market knowledge – this includes centrally-led and industry-defining well-being strategies as well as food & beverage.

Lastly, with a focus on smart development and strategic growth in key gateway cities, AccorHotels pursues new and exciting opportunities to further ‘globalize’ its luxury and upper upscale brands and achieve the strongest positions in leading markets around the world.


Raffles is an oasis for the welltravelled, offering emotional luxury. Its brand essence is charming and graceful, thoughtful and welcoming. Raffles boasts an illustrious history dating back to 1887 when the first Raffles hotel opened its doors in Singapore. Today the Raffles collection includes 11 distinguished addresses around the world.

Raffles Singapore celebrates 130 years

The anniversary festivities continue at Raffles Hotels & Resorts as it celebrates its 130th anniversary in 2017. Since 1887, when the doors to the first hotel in Singapore opened, the luxurious five-star property has become an internationally-recognized icon that epitomizes the romance of the Far East – a seductive blend of luxury and history. Special packages, upgrades and tours are part of the celebratory fun at Raffles Singapore. The Raffles Walk of Fame follows in the footsteps of numerous luminaries who have visited the hotel, such as Elizabeth Taylor, Somerset Maugham, Charlie Chaplin, Karl Lagerfeld and the Duke and Duchess of Cambridge. The second phase of the hotel’s renovations will begin mid-year, when restoration will commence on the main hotel building, lobby and some hotel suites. The property will then close near the end of 2017 for final touches with a grand reopening of this National Monument of Singapore planned for the second quarter of 2018.

Raffles to open in Warsaw

Raffles Europejski Warsaw is set to open late 2017, bringing a new luxury hotel to this fast-changing city, and heralding a new chapter for one of the Warsaw’s most beloved buildings. Hotel Europejski originally opened in 1857, immediately becoming one of the most luxurious hotels in the Russian Empire. During WWII, however, it was almost completely destroyed. The current hotel was rebuilt in stages throughout the 1950s, eventually reopening in 1962. Located in the historic district of Warsaw, next to the Presidential Palace, this is a significant restoration of a landmark building. Throughout the restoration the building’s heritage has been carefully preserved and respected. Interiors have been entrusted to the acclaimed Boris Kudlicka, whose notable projects include the Cultural Centre of Warsaw. The hotel will offer its guests 130 elegant rooms and suites; a restaurant with an outdoor terrace and seasonal menus showcasing Poland’s rich produce and cuisine; a cigar lounge and bar; a patisserie that will evoke the hotel’s fascinating story; and an indulgent spa.


Fairmont is a gateway to genuine connections for our guests. Unforgettable since 1907, Fairmont turns moments into memories. Its brand essence is charismatic, connected, thoughtful, locally inspired and unforgettable. Every city has one hotel where glamour meets culture, where occasions happen, where world leaders keep company and where trendsetters set trends. That hotel is Fairmont. With over 70 remarkable addresses across the globe, Fairmont is the social and cultural epicenter of the community, so steeped in local experience and so deeply rooted that Fairmont hotels often become intrinsic to their destinations.

Fairmont arrives in Chengdu, Morocco and Istanbul

The debut of Fairmont Chengdu in early 2017 marked AccorHotels’ 200th hotel in Greater China. A landmark hotel in the capital city of Sichuan Province, known for its rich history and cultural heritage, the newest Fairmont is located in the city’s hi-tech zone. Traditional Chinese features provide a sense of place including a delicate hand-made Shu embroidery in the lobby which masterfully blends traditional landscape painting, hand-woven tapestry and modern photography to highlight the hotel’s links with both the past and future of China. Its 336 guest rooms and suites offer stunning views over the city’s skyline and there are excellent MICE facilities including 11 meeting rooms and a 730-square-metre ballroom. Guests will be spoilt for choice when it comes to wining and dining, with seven innovative bars and restaurants including the signature Chang Yi offering a modern interpretation of Sichuan food and the spectacular Manhattan, an art-deco bar evoking the style of the 1920s with sweeping panoramic views of the city. Health fanatics will love the fitness center, indoor pool and therapeutic Willow Stream Spa by Fairmont, which opened in May 2017.

Fairmont Royal Palm Marrakech is an exciting new destination for the Fairmont brand in Africa. Under an agreement between AccorHotels and New Mauritius Hotels Limited, Fairmont has just relaunched the existing Royal Palm Marrakech. Located just 12 kilometers from Marrakech, Fairmont Royal Palm Marrakech is nestled within the heart of a century-old olive grove, spanning 231 hectares with glorious views of the Atlas Mountains and an 18-hole golf course designed by Cabell. B Robinson. Looking ahead, Fairmont is also expanding in Morocco with other luxury developments.

A new icon for the vibrant Mecidiyeköy district, Fairmont Quasar Istanbul sits at a crossroads in Istanbul – where eclectic neighborhood bazaars and colorful side streets meet modern shopping centers and commercial properties. Set on the site of the 1930s Robert Mallet Stevens’ designed Art Deco liquor factory, Fairmont Quasar blend a sense of urban culture and industrial flair with the city’s storied traditions and a strong sense of place. The hotel provides 209 guestrooms including 25 suites. Each has a wide panoramic view overlooking either the serene Bosphorus or the city skyline. Rooms are designed to maximize comfort and technology, with stylishly industrial touches, plenty of space and natural light. Guests can relax during their stay in the Willow Stream Spa – a wonderfully serene escape from the bustle of the city. Nine treatment rooms, traditional hammam, an indoor pool, yoga room and state-of-the-art gym provide ample space to replenish the mind, body and spirit. Fairmont Fit, available to Fairmont President’s Club members, delivers Reebok fitness apparel and footwear to guestrooms upon request.

Canadian Fairmont hotels prepare for a party

Canada celebrates its 150th birthday this year and to mark the occasion, Victoria’s Fairmont Empress has undertaken a $40 million restoration project to create a spectacular new space, including the lobby, spa, all 235 guestrooms, an extended Fairmont Gold floor with new lounge and terrace, and the addition of a sumptuous 1,600 square foot Royal Suite overlooking the magnificent Inner Harbour. Meanwhile in the always fashionable Montreal, Fairmont The Queen Elizabeth has closed its doors for a $140m top-to-bottom transformation. Some 500 guest rooms will be refreshed and all-new restaurants and lounge spaces will be added, including an immersive business campus designed to be the most modern in North America. Both projects expect to be fully completed in June 2017, so as not to miss the nation’s Great Canadian Birthday Party on 1 July 2017.

Sofitels brand promise is that Life is Magnifique’ – expressed through an artful blend that combines the essence of each destination and the brands French art de vivre. Authentic luxury hotels with a French soul, Sofitel is where innate French elegance artfully blends with local culture to create exceptional experiences. With over 120 prestigious addresses, Sofitel is the only French luxury brand operating on five continents. The Sofitel brand also includes Sofitel Legend five iconic addresses where heritage is infused with timeless French luxury, grace and grandeur; and So Sofitel four hotels showcasing a rebellious and unconventional style, bursting with the energy of the locale.

Sofitel is reinforcing its position in Asia Pacific

Sofitel Singapore City Centre will welcome its guests with passionate French flair and five-star hospitality from July 2017. Conveniently linked to Guoco Tower, the hotel will boast 222 well-appointed rooms including 50 Executive Club rooms, 13 suites and one signature suite. Dining will be an interactive experience at Racines, meaning ‘roots’ – an elegant restaurant that will showcase local produce and French traditions through market-style counters and a theatre kitchen that will make every dining experience memorable. Hotel guests can relax in the outdoor swimming pool or take their fitness to the next level with complimentary access to the Virgin Active Gym, which offers Singapore’s first altitude studio, simulating training conditions at up to 3000 meters above sea level. The exclusive Club Millesime executive lounge will feature a special Vinoteca to dispense the best wines and the hotel’s expansive Lawn will become a place for socializing, enjoying yoga or basking in the warmth of the Singapore sun. Sofitel Singapore City Centre will also feature the city’s first Nespresso Lounge and Bar for caffeine addicts.

When Sofitel Sydney Darling Harbour opens in November this year, it will be the first major new-build hotel to open this decade in Sydney. With an enviable waterside address, the hotel will combine French elegance with local culture. Located opposite the brand new International Convention Centre, the hotel will feature a striking glass exterior behind which guests will find a seductive Champagne Bar, an infinity pool and So Fit gym and a sumptuous Club Millesime on the 35th floor. The 590 rooms and suites will be elegantly furnished in a theme that blends maritime motifs that befit its harbour-front location, along with sophisticated French touches. The Espirit Noir lobby bar will be an elegant space to relax with a cocktail or cognac before proceeding to the hotel’s French restaurant and grill, Atelier by Sofitel. Le Rivage Bar on the fourth floor will channel the relaxed sophistication of the Mediterranean with the urban energy of Sydney. The hotel will also boast outstanding meeting facilities including a grand Magnifique Ballroom. The entire hotel is culturally linked with Marseilles, the vibrant portside town in France, and the newest Sofitel in Sydney promises to become a destination in its own right – just like the French city from which it takes inspiration.

Sofitel’s trademark style of French elegance, artfully blended with local culture and authentic cuisine, is coming to the exclusive enclave of Damansara Heights in Kuala Lumpur.

Sofitel Kuala Lumpur Damansara will be a stunning five-star hotel boasting 312 exquisite rooms and suites with spectacular city views. Modern and opulent, the new Sofitel will include a Club Millesime executive lounge on the 22nd floor, a SoSPA, SoFIT gym and an outdoor swimming pool complete with pool bar. An 840-square metre ballroom and five meeting rooms will provide sophisticated space for events and meetings. Flanked by the commercial and financial district and prime shopping areas, the soon-to-open Sofitel is located just 60 km from Kuala Lumpur International Airport and within easy walking distance of MRT SBK line.

Sofitel and Le Petit Prince

Sofitel Hotels and Resorts and The Antoine de Saint-Exupery Foundation invite families to experience the delights of Le Petit Prince, the famous tale written by acclaimed author Antoine de Saint-Exupery. “The Magnifique Family” package begins with a gift of custom luggage tags for the kids and a welcoming array of cakes and fruit juices. Colouring books, postcards and pencil crayons are supplied for illustrating the experiences of their journey in the style of The Little Prince. Children will be delighted by a cosy bed decorated with stars and sheep to inspire their sweet dreams. In the morning, a creative buffet breakfast offers up beautifully inventive treats to satisfy selective young palates and hungry tummies. With every booking of this package, Sofitel will donate two euros to the Antoine de Saint-Exupery Foundation.

MGallery by Sofitel

MGallery stands as a collection of highend hotels, each with its own personality and story. With a compelling mix of Heritage, Serenity and Signature hotels, each MGallery provides guests with the feel of a boutique hotel. Inspiring and singular, MGallery is where art de recevoir enhances authentic local discovery and shapes memorable moments. With more than 85 addresses in 24 countries, each MGallery location is charming and unique in its own right.

MGallery to open in Sydney

AccorHotels has announced a new-build luxury boutique MGallery hotel will open in the Sydney CBD. The new build $120m+ landmark hotel will be located on the corner of Bathurst and Castlereagh Streets as part of a $380m mixed-use development. The project will comprise a new 36-storey tower with a 121-room hotel housed alongside residential apartments. The Porter House Hotel MGallery will interweave the existing 1870s Heritage-listed Porter House adjacent to the tower, which will be thoughtfully redeveloped into a lobby, pool and fitness center, two restaurants and a fourth-floor bar with roving art gallery, meeting and private dining facilities. Guest rooms and suites will take their cue from the heritage building with thoughtful use of materials and detailing including beautifully stitched leathers, circular bronze and glass showers, polished metal accents, timber and heritage-inspired decorative tiles. Construction will begin early 2018 with an expected completion date in 2020.

Exciting year of growth for MGallery by Sofitel

With an established presence in several key markets across Europe, MGallery, a brand of boutique styled hotels offering both charm and personality, is poised for some exciting growth into new markets throughout 2017 and beyond. As the fastest-growing brand within the AccorHotels LUXE portfolio, MGallery has its sights set on adding new product in several new destinations including a number of hotels in the Middle East. Having recently opened Hotel Santa Teresa in Rio de Janeiro and Hotel David Tower Netanya in Israel, MGallery will further expand its diverse collection this year with captivating new hotels including MGallery Leicester Square, London; MGallery Doha; MGallery Qatar; MGallery Odessa in Ukraine and MGallery Tarcin Forest Resort in Bosnia Herzegovina.


Pullman is one of the legendary names in hospitality and has its origins in the luxurious Pullman trains of the 19th century, which were described as hotels on tracks’. These palace carsrevolutionized rail travel, offering luxury accommodation and dining for the first time. Today Pullman continues to revolutionize travel and is the quintessential global brand for a new generation of international travelers, millennial globetrotters and a mobileenabled clientele who appreciate high design. The brand delivers a hotel experience that is upscale, upbeat and perfectly in tempo with the global zeitgeist. Swift, efficient, welcoming service and chic, modern environments can be found in more than 120 addresses in 33 countries.

Pullman and the Asian region

The newly opened Pullman Miri Waterfront is the tallest building in Miri, Malaysia providing spectacular views of the South China Sea and Miri River. The hotel features 328 spacious rooms and outstanding meeting facilities. Dining options include the trendy Pullman Kitchen for all-day dining, the Dining Room for a selection of local favourites, and the Café by Pullman for light refreshments in a cosy ambience. Guests can chill out at the Drinking Ape Bar & Lounge with a wide selection of wines and light snacks, or head to Splash Bar located by the infinity pool for a cocktail at sunset. Wellness facilities include a fitness center, jacuzzi and sauna plus spa treatments. Miri is home to some spectacular natural wonders such as Niah Cave, Loagan Bunut National Park, Lambir Hills National Park, Diving Reefs and the gateway to the UNESCO World Heritage Site, Gunung Mulu Cave National Park.

Pullman Bangkok King Power re-opens for the brand’s tenth anniversary. Pullman Bangkok King Power was the world’s first Pullman hotel, established in 2007. Ten years later, the upscale Pullman brand includes more than 100 hotels in 33 countries. This year, the Pullman Bangkok King Power reveals its design transformation and the brand’s new global concept, “Our World Is Your Playground”. The cornerstone to the new concept is The Junction, The New Lobby by Pullman. Part lobby, part lounge, The Junction begins the day with a coffee barista and morning pastries – a welcoming area for arriving or awakening guests. By afternoon, a pop-up bar emerges and a unique cuisine rotation concept offers sweet and savory dishes for sit-in or take-away. At sunset, guests wind down in a sexy atmosphere filled with the smooth sounds of the resident DJ. Catering to a generation of mobile, hyper-connected, seasoned world travelers, Pullman Bangkok King Power is setting a new standard for the hospitality industry in Bangkok, one of the world’s top tourist destinations.

Creativity on display in Brussels with Pullman Artist Playground

Art is taking center stage at Pullman Hotels & Resorts once again with the recent debut of Artist Playground at the Pullman Brussels Centre Midi. Enjoying success in seven other cities around the world, the exclusive program from Pullman serves as a platform for established and emerging talents – painters, sculptors, video makers, photographers, illustrators and designers – to showcase their works right in the heart of its hotels. In Brussels the works of Dutch artist Bas Van den Hurk are now on display at the Pullman, a hotel designed by recognized architect Jean-Philippe Nuel. Exhibited in many museums and galleries in Los Angeles, Cologne, Paris, Barcelona, New York and Amsterdam, Bas Van den Hurk draws his inspiration from Sonia Delaunay and Pablo Picasso, creating a series of brushstrokes and poppy printed patterns on silk. As part of this Artist Playground project, Bas Van den Hurk has created a series of ten works which for the first time are being presented together in exclusivity. Pullman hotels are famed for their contemporary edge, strong connection to the local culture and commitment to the worlds of design, art and photography. Pullman will also establish bold new collaboration with designers and architects such as Christophe Pillet, contemporary artists such as rock photographer Richard Bellia, graphic illustrator Louise Gagliardi and stylist Martine Sitbon.

Pullman Wellness Coach Sarah Hoey

The four universal pillars of wellness – sleep, food, sport and spa – are the focus of Pullman Hotels & Resorts’ new well-being strategy, recently launched by Sarah Hoey at the modern and elegant Pullman Dubai Creek City Centre hotel. A personal coach, fitness model, certified nutritionist and now Pullman Wellness Coach, Sarah has created a series of yoga and workout videos for guests to access during their stays, and designed a custom menu of healthy breakfasts. This Pullman wellbeing program will be introduced throughout 2017, with launches also taking place at The Pullman Marrakech, Pullman hotels in Sao Paulo, Pullman Phuket Arcadia and the Pullman Timi Ama.


Swissôtel is synonymous with Swiss hospitality service, style and spirit. Vitality and sustainability infuse the Swissôtel experience, with 31 addresses in 16 countries. Guests appreciate the high quality of intelligent design, organic amenities and caring and efficient service that Swissôtel delivers.

Body and Soul Spring Cleaning at Swissôtel

Swissôtel is in the swing of spring with its immensely popular Vitality Programme. A variety of “Body and Soul Spring Cleaning” activities are available across Swissôtel’s global portfolio and will be in effect year-round. The 2017 call to action of “peace of mind” means that each Swissôtel property shall aspire to be a contemporary haven, furthering the mental and physical vitality of its guests. Some of the activities for guests include a Digital Detox; a 5-A-Day programme of healthy fruits and vegetables; sand mandalas; and ‘Worry Eater’ plush monsters for children. The Vitality Programme augments the recent launch of Swissôtel Zurich’s Vitality Room, a well-being concept room designed to help guests “live it well” with holistic luxury – including circadian light features, ergonomic furniture, hydrating beverages, superfood snacks and a fitness wall for a private workout.

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication