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Accor’s ACT hotels lead by example in supporting the arts

November 12, 2013 Hotel News No Comments Email Email

With the impending arrival of Gold and the Incas: Lost worlds of Peru at the National Gallery of Australia, Novotel Canberra will once again be the principle sponsor of the exhibition while all of Accor’s ACT hotels will be supporting with accommodation packages.

Accor’s support of the arts and major events in the nation’s capital has been well documented and resulted in record occupancy levels across the group’s five ACT hotels. Novotel Canberra has partnered with the NGA since 2010 and has recorded significant uplifts in occupancy during the five major exhibitions it has been a sponsor over the past three years.

In talking of the partnership, Ron Radford AM, Director of the National Gallery of Australia said, “The National Gallery of Australia greatly values the ongoing support of Accor hotels through its partnership with Novotel Canberra. They have partnered with us on numerous ground-breaking international exhibitions such as Masterpieces from Paris in 2010, Renaissance in 2012,Toulouse-Lautrec: Paris & the Moulin Rouge and Turner for the Tate, both staged this year.

“The promotional support Novotel Canberra and the Accor hotel network provides our national exhibition marketing campaigns is invaluable, as is the superb hospitality our VIPs receive when they stay in this landmark Canberra establishment. We look forward to many more years’ collaboration between the National Gallery of Australia and Accor,” he said.

When it comes to supporting Tourism ACT events, Accor is again a major contributor. Accor’s five hotels sponsored Floriade 2013 which was a sell out success for the group. Novotel Canberra recorded an overall occupancy of 90% for the duration of the festival and was close to full for the first week of the September school holidays.

Scott Boyes, Accor’s Regional General Manager for Accor ACT/NSW, said Accor was proud to be associated with the arts and major events in Canberra and supporting key tourism operators was a key focus for the group.

“Our passion for supporting events in Canberra has paid dividends when it comes to driving hotel occupancy and revenue, and it goes to show that an event-based strategy is a real driver of tourism for the hospitality sector. At Accor we are committed to supporting governments and tourism bodies in driving and retaining events, and it is wonderful to see our ACT hotels so involved in supporting these organisations.”

“The association Novotel Canberra has forged with the National Gallery of Australia in particular is a prime example of our ties to the community and we’re looking forward to being part of the NGA’s latest exhibition which by all accounts is set to be an incredible spectacular”.

While Novotel Canberra is the principle sponsor of the exhibition, all of Accor’s five hotels including, Mercure Canberra, ibis Styles Canberra, ibis Styles Eaglehawk, ibis Budget and Novotel Canberra will be offering accommodation packages which include entry into Gold and the Incas, which is expected to draw similar crowds to what was seen for Toulouse-Lautrec: Paris and the Moulin Rouge.

Gold and the Incas: Lost worlds of Peru will open at the National Gallery of Australia on 6 December 2013.

L-R: CHIMÚ culture, Pair of ear ornaments, Museo Larco, Lima © Photograph Museo Larco; Novotel Canberra; SICÁN-LAMBAYEQUE culture, Mask, Museo Oro del Perú, Lima © Photograph Daniel Giannoni.

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