ADARA, the leader in leveraging global travel data to drive future business performance, today announced the strategic hire of Stuart Stacy as the Commercial Director for the Pacific region to support its continued expansion in APAC. Stacy will be working to deliver new revenue and business insights to ADARA’s Australian & New Zealand customers.
Over the last 10 months ADARA has seen rapid growth in its base of advertisers across South East Asia and Hong Kong, as marketers in the region have embraced ADARA’s ability to utilise transactional data to identify new high value customers in real time. The launch of a new Sydney office will support ADARA’s continued growth in the region and will help brands capture mind and market share from travellers in and out of Australia and New Zealand.
Jonathan Hardy, VP Sales, Asia at ADARA announces “Australia is one of the most sophisticated media markets in APAC. It’s setting the pace for data-led marketing in the region and advertisers there are ready to take advantage of the ADARA offering. We are delighted to be opening an office in Sydney, and that Stuart Stacy has come on board as our Commercial Director for the region.”
Stacy has more than 20 years of experience in the travel media sector. He joins ADARA from Orbitz Worldwide, where as the Director for Asia Pacific he built and established the Asia Pacific media sales operation. Prior to Orbitz, Stacy was the director and head of partner marketing at ebookers in London, where he oversaw ad sales, strategic partnerships and operations across 12 European countries.
Stacy explains. “I am looking forward to applying my experience to support ADARA’s Pacific expansion. ADARA’s wealth of experience, quality of data and proprietary technology makes it well placed to help brands and agencies alike capitalise on this huge opportunity.”