ADARA, the global travel data platform, today unveils ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time.
Drawing on ADARA’s unique access to billions of search, booking and loyalty data points from the world’s largest travel companies, ADARA Traveler Value Score is a single number that represents a customer’s capacity to spend on travel.
- Complete visibility into a traveler’s true revenue potential
- A new lens for better decision-making based on travelers’ explicit behaviors and implied needs
- Insight into share of travel spend with your customers and the ability to measure their engagement with your brand over time
Layton Han, CEO of ADARA said, “We are proud to launch ADARA Traveler Value Score, to help travel suppliers gain a much deeper understanding of their customers. Travel executives and marketers only have insight into their customers to the extent they interact with their own brands; ADARA Traveler Value Score gives them a broader lens into their customers’ revenue potential.”
He concluded, “We believe ADARA Traveler Value Score provides an industry defining metric – a comprehensive view of the traveler never available before, which allows a full understanding of the value of a traveler over time. It’s a score that only ADARA could have developed, thanks to our unique, global data set – and we are proud to introduce it to the industry.”