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Add Amazing to Your Adventure

January 29, 2018 Destination North America No Comments Email Email
The ‘Add Amazing to Your Adventure’ campaign will roll out from 4 February 2018 and includes billboards, bus shelters, radio, TV and multiple digital platforms across Perth, as part of a broader Tourism Development Strategy for the region.

The campaign will be the first time this new destination brand has been used to promote the region from Bremer Bay to Walpole and up to the Stirling Range.
Albany Deputy Mayor, Greg Stocks said the campaign was a visual feast of what the region has to offer.  “It is the culmination of strong collaboration between regional partners and will promote the amazing natural and adventure based experiences on offer throughout our spectacular region,” Cr Stocks said.

The Amazing South Coast boasts attractions of national significance including the National Anzac Centre, Albany’s Historic Whaling Station and the stunning viewing platform at the Gap and Natural Bridge. Orca tours at Bremer Bay are currently in season and the region is home to exceptional cool climate wines. The Amazing South Coast is rapidly generating a reputation as one of Western Australia’s premier holiday destinations through representation at trade events including ATE and Meeting Place, with a 70% increase in tourism product ready for trade contracting.

Distinctly Tourism Management (DTM) has been working with the region in the capacity of Destination Management Partner – Tourism Trade. Managing Director, Karen Castiglioni said “We are delighted with the capability development of tourism operators on The Amazing South Coast. The region is now in a prime position to grow awareness and visitation through engaging trade distribution partnerships”, she said.

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